Indians lag behind Koreans, Japanese in Net search
New Delhi (PTI): An Indian netizen is hitting the search button on an
average 51 times during a month, but this puts them only at the last
position among the top 10 countries of Asia-Pacific in terms of intensity of
online search. According to the latest ranking of top Internet search
figures for Asia-Pacific released by Internet traffic tracking firm
comScore, Koreans have topped in terms of online search intensity with an
average of 102.8 searches per searcher during the month of July. "Searchers
in Korea exhibited the heaviest search intensity with an average of 102.8
searches per searcher during the month, followed by Australia (102 searches
per searcher) and Japan (100.8 searches per searcher)," comScore said. India
has ranked after Korea, Australia, Japan, Singapore (91.2), New Zealand
(87.2), Hong Kong (81), China (76.6), Taiwan (74.8) and Malaysia (64.2) on
search intensity ranking. India's score of 51 searches per searcher is even
lower than the overall average of 80.7 for the Asia-Pacific region. However,
the figures might increase after taking into account traffic from the public
computers. The comScore data has been compiled by taking into account all
unique Internet users aged 15 and above from their home and work computers
and it excludes searches from public computers such as Internet cafes or
access from mobile phones or PDAs. However, India fares much better in terms
of the number of people searching something on Internet as well as in terms
of the number of such searches. While India has been ranked third after
China and Japan in terms of total number of unique searchers, it is the
fourth in terms of number of searches after China, Japan, Korea and Japan.
"China hosts more searchers than any other country in the Asia-Pacific
region, with 143.5 million searchers conducting 11 billion search queries in
July. Japan ranks second in both metrics, with 61 million searchers
conducting nearly 6.2 billion searches," comScore said. In comparison, India
had 23.4 million searchers conducting 1.2 billion searches during the month.
The study has also found that Google sites continued to lead the region with
33.5 per cent of more than 27 billion searches conducted in July. Baidu.com
ranked the second with 27.4 per cent search share, followed by Yahoo sites
in the third with 19.7 per cent share. "Although Google leads the
Asia-Pacific search market, powerhouse Chinese search engine Baidu.com
follows closely on its heels with only a 6-per cent difference separating
the two," comScore executive vice-president for the Asia-Pacific region Will
Hodgman said. "It will be interesting to watch Google and Baidu compete for
the top spot in the region and the loyalty of the growing Asian population,"
he added. Google, Baidu and Yahoo are followed by NHN Corp (4.6 per cent
market share), Alibaba.com (three per cent), TENCENT (1.9 per cent),
Microsoft sites (1.7 per cent), Lycos sites (1.5 per cent) and Sohu.com (1.1
per cent). Sci. & Tech. <http://www.thehindu.com/holnus/008hdline.htm>
*****
Thanks and regards
Saravanan.
English teacher.
Chennai.
Join Access India convention: For updates on it visit:
http://accessindia.org.in/harish/convention.htm
September 21 &22!!
To unsubscribe send a message to [EMAIL PROTECTED] with the subject unsubscribe.
To change your subscription to digest mode or make any other changes, please
visit the list home page at
http://accessindia.org.in/mailman/listinfo/accessindia_accessindia.org.in
