The Hindu News Update Service
 
News Update Service
Wednesday, October 29, 2008 : 0940 Hrs       

Sci. & Tech.
Google clear to sell book content online 

By Bobbie Johnson in San Francisco and Alison Flood in London 

GUARDIAN NEWS SERVICE: authors and publishers agree after legal action; 
transformation likened to iTunes revolution. 

It took a multimillion dollar lawsuit, two years of tense negotiations, and an 
awful lot of scanning. But yesterday (OCT28) the publishing world stood on
the threshold of a digital era after a US deal paved the way to transform 
publishing. 

The agreement between Google and the US book industry means that internet users 
will soon be able to choose from and buy millions of titles, many out of
print, or read them on a page-by-page basis. 

The service invites comparison to the iTunes revolution, and was hailed by the 
internet search giant, the American Association of Publishers, and the Authors'
Guild as a key moment in the evolution of electronic publishing. 

Google's co-founder, Sergey Brin, called the $125m deal a "great leap". Paul 
Aiken, executive director of the guild, called it "the biggest book deal in
US publishing history". Once approved by a federal court in Manhattan, the deal 
will offer access to a library of millions of titles. 

After searching for books via Google, users will be offered free samples of 
chosen titles, with the option to buy more. Although it is as yet unclear how
much books will cost to download, a royalty organisation, the Book Rights 
Registry, will take payments from Google (after it has taken a 37% cut) and 
distribute
them to the authors and publishers. "This historic settlement is a win for 
everyone," said Richard Sarnoff, chairman of thepublishers association. "It's
hard work writing a book, and even harder work getting paid for it," said Roy 
Blount, president of the guild. "This deal makes good sense." 

The agreement mirrors the way that Apple's iTunes music store helped 
revolutionise the record industry when launched in 2003. Although the Google 
scheme
will start in the US, Google's chief legal officer, DavidDrummond, said that it 
was working with rights holders, governments and organisations in other
countries. 

To start with, the scheme will be targeted at universities and organisations 
which will pay large institutional subscriptions on behalf of students and
researchers. But the deal also enables ordinary customers to download any of 
the seven million books already scanned into Google's database. 

UK publishers hoped the deal will be replicated. Simon & Schuster UK's chief 
executive, Ian Chapman, said: "It's a significant agreement, but also has 
substance
for the longer term - it's ground-breaking." Mark Le Fanu, ofthe Society of 
Authors, said: "What is so positive is that it recognises that authors and
publishers must be involved when works in copyright are digitised and made 
available to the public, and usage must be paid for, while at the same time
it promises to make the practicalities easily manageable for users." 

At The Bookseller, Neill Denny said the deal was good news, as it put more 
books in front of more people, and access ultimately created demand. "It's the
long tail argument writ large, and I'm not only talking about books but also 
book content. If you want to read one chapter from an obscure textbook about
Serbo-Croatian poetry in the 1920s, there might be five books on the subject, 
but 10 with chapters on the topic. This opens up the route to what you might
describe as granulisation of book content ... tailored books. And for 
publishers it's a new revenue stream." 

The deal, subject to court approval, ends a lawsuit by authors and publishers 
against Google Book Search after it began scanning US books still in copyright.



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