Audio film brings cheer to visually challenged kids

Thaindian News
New Delhi, Nov 12 (IANS) Over 950 visually challenged children
listened with rapt attention to the dialogues of recently-released
children's film "Hari Puttar" as a radio station held a special audio
screening here ahead of Children's Day Nov 14. Radio Mirchi 98.3 FM
launched their maiden Corporate Social Responsibility (CSR) initiative
with the special show for blind children at the Siri Fort Auditorium
in south Delhi.

"The visually impaired have as much right to entertainment, as the
sighted do. We hope that what has started with 'Hari Puttar' will soon
become the norm for all big banners and films, and we will be able to
release audio films parallely with every big release." said Riya
Mukherjee, vice president (Brand Integration and CSR) at Radio Mirchi.

The initiative called "Listen To My Movie" will now travel to 31
places after Delhi.

Children from different blind schools of the capital attended the
event and they were absolutely overjoyed.

"I understood the whole movie all by myself and did not need anyone to
explain it to me. It was a great experience," said an excited Poonam,
who came from the the blind school in Vikaspuri.

Said Ajanta, who belongs to the National Association for the Blind
(NAB): "I had an amazing time. I experienced something like this for
the first time and I hope we get to attend more such events."

Former Miss World Diana Hayden, who was present at the screening, said
her association with the initiative has brought her closer to the
visually impaired.

"I feel that the experience has brought me more close to the visually
impaired. It's a different world altogether and you realise it when
you get to share a part of their life," Diana said.

Asked about the significance of celebrities supporting causes, she
said: "Audiences tend to take notice of things when a celebrity is
associated with it. A well-known person is required to grab people's
attention towards the cause. I don't think there is anything wrong
with that. It's all about giving an impetus to the cause."

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