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SWATI BHARADWAJ-CHAND TIMES NEWS NETWORK , TOI Crest, Feb 20, 2010, 11.45am IST
Is an affordable digital talking,reading device for the blind
possible? Can AIDS and TB be fought with a phone? Yes,thanks to some
Good Samaritans who are working on such innovations with passion ...

A new-age cycle rickshaw that is light on both the pockets and the
calf muscles of rickshaw pullers; mobile games designed to battle
life-threatening diseases like HIV/AIDS and TB; and a low-cost
computer that enables visually challenged students to read textbooks.

No, these are not innovations designed by Phunsukh Wangdu aka
Ranchoddas Shamaldas Chanchad of 3 Idiots fame. Much before Aamir
Khan's Rancho made innovation a household word, these simple but
powerful ideas were being quietly conceptualised and put to practice
by enterprising Indians in various corners of the country.

Each one of these innovations is the brainchild of Ashoka Lemelson
Fellows from India,who along with over 100 entrepreneurs from across
the globe, converged at the Indian School of Business (ISB),Hyderabad,
last weekend, to showcase their innovations. The objective was to
effect social change through innovation under the aegis of
Tech4Society.

If the Ashoka Lemelson event was anything to go by, a lot of very
intelligent and driven people are in the popular science fray today.
And they have come to it not for money or for fame, but primarily for
the passion of doing good.

Consider 47-year-old veterinarian-turned-messiah of rickshaw pullers,
Pradip Kumar Sarmah of the NOIDA-based Centre for Rural Development,
who has innovated Deep Bahan - a lightweight cycle rickshaw priced at
around Rs 10,500.The rickshaw comes gift-wrapped with a loan from
Sarmah's Rickshaw Bank as well as vehicle insurance, licences and
uniforms and even Hawaii chappals for the pullers. Sarmah services the
rickshaw pullers with a one-window clearance as it were. A top to toe
deal.

Sarmah's rickshaw is 20 per cent lighter than the traditional 100 kg
one. But, sturdier. The economics of it is equally attractive.
The'pullers' get to own the vehicle in just 18 months at a nominal
repayment of Rs 25 per day. Sarmah's rickshaws have already boosted
the earnings of many impoverished pullers.

What motivated Sarmah to come to the rescue of these hapless people?
"There are nearly eight million rickshaw pullers in India and most of
them suffer from TB. Despite the long, backbreaking hours of work they
barely earn enough to make ends meet. It is an unreasonable state of
affairs," says Sarmah.

"In 2002, on a trip to Guwahati, I got chatting with a rickshaw puller
and was appalled to find that though he had been pedalling the
rickshaw for 16 years, it did not belong to him. He was paying Rs 25 a
day as rental. When he went home, he would not be having more than Rs
50 to meet his expenses," says Sarmah. He proudly points out that Deep
Bahan owners earn up to Rs 500 per day, after paying the daily loan
installment.

Deep Bhahan has improved the lot of nearly 5,500 rickshaw pullers in
12 cities including Guwahati,Varanasi,Allahabad and Lucknow. The IIT
Guwahati-designed and CSIR-supported Deep Bahan is now all set for a
world class makeover, with a Massachusetts Institute of Technology
(MIT) design team working on it to make it even stronger, lighter and
more user-friendly.

Simultaneously, Sarmah is carrying out a pilot project on solar
battery-operated rickshaws branded as Soleckshaws. Nine such rickshaws
already ply in Delhi's bustling Chandni Chowk and get their charge
from solar panels installed atop the Delhi Metro railway station. If
they run successfully over a period of time,more Soleckshaws will hit
the road.

Delhi-based entrepreneur Dipendra Manocha (42) lost his vision to a
degenerative eye disease - retinitis pigmentosa - when he was in Class
VI. But he did not give up his dream to read and get an education.But
no matter how hard he tried, he found it humiliating that he had to be
dependent on others' goodwill to meet his basic educational needs.

"I found my dependence on other people frustrating.And I knew it was
not just I,there were thousands of people like me out there who needed
help.Finally it reached a point where I decided to work towards
enabling visually challenged people and empowering them to be
independent," says Manocha.

Manocha's first tryst with a DAISY (Digital Accessible Information
System) computer,which is a talking digital book,convinced him that
the blind could read.He quit his PhD in classical music in 2003,and
set up the Saksham Trust to enable the blind.

Today,Manocha's efforts promise to provide a hand-held,digital
camera-sized reader-cum-media player named Buddy.Students can load
into the small machine their textbooks that they want to listen to.It
can also record lectures and play music.Buddy costs just Rs 4,000
against the Rs 16,000 that a regular DAISY notebook costs.Developed by
a Noida-based electronics firm based on inputs from Manocha,Buddy is
undergoing field-testing and is set to hit the market in a month or
so.

Manocha is also deep into making Bollywood CDs for the visually
challenged.What he does is to make special edition CDs for popular
movies like Taare Zameen Par,Black and Munnabhai MBBS blindfriendly by
using a narrator to describe actions,feelings and facial expressions
of characters.

Bangalore-based Umesh Malhotra's Hippocampus Reading Foundation
focuses on underprivileged children who can't read books just because
they can't afford them.And in a country like India,their numbers are
vast.The foundation's speciality is a low-cost model for setting up
and running libraries.Using the Malhotra model,a library can be set up
on a one-time investment of Rs 5,000,recoverable in 15 months.The
average cost of access per child works out to Rs 10,and it
simultaneously provides livelihood to women who operate these
libraries from home.Already 65,000 children derive benefit from the
Hippocampus network.

Says Malthotra,"With this model,we have moved the onus of running
libraries onto the community and not the government,which,in any
case,has met with failure in popularising library culture.In a country
like India,developmental success is largely dependent on community
involvement." Malhotra has libraries in nine villages,130 government
schools and 20 in slums in Karnataka and Tamil Nadu.Even as digital
archives and online reading systems are increasingly fashionable in
Indian cities,Malhotra believes traditional libraries run
untraditionally have a great future with the masses.

Another man on the move,Gurgaon-based Hilmi Quraishi,has successfully
harnessed the power of mobile phones to generate awareness about
lifethreatening diseases like HIV and TB.

Quraishi's ZMQ,a mobile solutions company,has developed mobile games
using a popular sport like cricket to propagate messages to prevent
and cure HIV/AIDS and TB.Available through cellular operators as a
value added service either free of cost or for a nominal Rs 3-5 per
download,the games have been developed specially for entry-level black
and white as well as colour handsets.

Quraishi's Freedom HIV/AIDS programme launched three years ago has
been successfully used in India and Africa to battle the disease.In
India,it is within the reach of over 42 million subscribers in Africa
over 2 million.Quraishi says his challenge is to translate that reach
into actual numbers.The explosive growth of mobile users in the
country is very likely to prove him right.

Quraishi is now working with Microsoft to develop a software to create
a database of TB patients.The software will track them and monitor
their DOTS dosages like a good doctor."Currently all the TB patient
records are in paper form and any calamity could destroy them
forever.If that happens,we'd be back to square one.With this
software,we have online records,we can monitor patients and track them
to ensure they get their TB medication on time," says Quraishi.He
points out the instance of Delhi,which has nearly 57,000 registered TB
patients,of which around 43,000 have mobile phones.Whoever knew TB
could be fought with a phone?

Vijay Pratap Singh Aditya,a former IIM-A research associate,has always
found the market potential of rural India alluring.So,it is not so
surprising that he decided to set up Ek Gaon Technologies in 2002 to
develop low-cost technological solutions and provide financial
services,citizen services and agricultural services to rural
populations.Aditya set up Ek Gaon with an investment of Rs 10,000.His
aim was to bring urban services to rural consumers.

Ek Gaon has joined hands with banks,microfinance institutions and
non-banking financial institutions to provide mobile-enabled solutions
for micro-finance management.It caters to over 4.5 lakh people spread
across states like Rajasthan,Tamil Nadu and Orissa.Recently,it stepped
up its activities across the border and is now available in countries
like Sri Lanka as well.Says Aditya,"If India is an emerging
market,then the rural markets are emerging to the forefront as well.We
connect money to the consumer with the help of technology."

Ek Gaon provides financial services at 15 paise per transaction.It
also offers agricultural services packages,that include weather
forecasts,disease alerts,soil management,market prices information,in
subscription options of Rs 240 per annum and Rs 120 per crop season
through SMS alerts,and through IVRS (interactive voice response
system) services for illiterate farmers.

Children,again,are the focus of Bill Drayton,founder and CEO of
Ashoka: Innovators for the Public.He works at empowering children to
become innovators through its newly launched Youth Venture
programme.The programme has been kicked off in Mumbai in a few
municipal schools.

"Once successfully completed,it will be replicated in schools in other
parts of the country.If India does not empower its children and change
its youth culture,how will it make the big shift to innovation and
sweeping social change?" asks Drayton,a Gandhian at heart.

He cites the example of 18-year old Mumbaibased Shankar,who dropped
out of school at an early age due to straitened family
circumstances.Shankar took to petty thefts to support his
family.Today,Shankar's innovative cricket league venture - Khiladi -
at the instance of Drayton,organises tournaments for youngsters in his
community.Khiladi also invites guest speakers to talk to youth about
moral values,health issues and positive decisionmaking."In the
process,Shankar has become a hero of sorts in his neighbourhood,"
Drayton smiles.

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