Ahmedabad: In an attempt to provide income to the physically challenged, a student of Mudra Institute of Communications Ahmedabad - Entrepreneurship Development Centre (MICA-EDC) has come up with an innovative idea of promoting brands through the tricycles that are used by the physically challenged. Though use of vehicles to promote a product is not new, the earlier designs were such that the vehicle could not be driven by the physically challenged. This prevented them from joining such kind of workforce. But Shakti Bharihok has solved the problem with his simple, but out of the box idea.
With the aid of Blind People's Association, Bharihok has modified the common tricycle for the physically-challenged by fixing advertisement signage to them. Thus he has enabled the differently-abled group of people to earn income through such an initiative. Talking about his idea, Bharihok said, "After joining MICA-EDC, I had started my own firm called 'Ad-innovators' to provide innovative media solutions for small medium and large businesses." "One day I was sitting at a pan shop ruby a physically challenged person. When I saw him earn his own money I thought of making such people a part of my workforce. Then one thing led to another and now we are here," said Bharihok. He said the intention is to provide a platform for these people to not only earn an income but also for exposure to various other business concepts. "Thus they can learn from it and themselves become successful entrepreneurs," he said. Taking about his plans, he said he intents to enable such employees to earn around Rs200 per day for 4 hours of work. This will include driving for 5 minutes and taking a break of 15 minutes at any place where there is a crowd, he said. While Bharihok has at present come up with a basic prototype of the tricycle with signage, he plans to roll out at least around 10 such cycles in the next two months. Source: http://www.dnaindia.com/india/report_mican-s-idea-empowers-disabled-to-b oost-brands_1367935 Information transmitted by this e-mail is proprietary to MphasiS, its associated companies and/ or its customers and is intended for use only by the individual or entity to which it is addressed, and may contain information that is privileged, confidential or exempt from disclosure under applicable law. If you are not the intended recipient or it appears that this mail has been forwarded to you without proper authority, you are notified that any use or dissemination of this information in any manner is strictly prohibited. In such cases, please notify us immediately at [email protected] and delete this mail from your records. To unsubscribe send a message to [email protected] with the subject unsubscribe. To change your subscription to digest mode or make any other changes, please visit the list home page at http://accessindia.org.in/mailman/listinfo/accessindia_accessindia.org.in
