Date:13/06/2010 URL: 
http://www.thehindu.com/2010/06/13/stories/2010061356261500.htm 
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Link: Front Page
Adam, the most-awaited Indian gadget

Karthik Subramanian

Will Hyderbad-based Notion Ink's tablet PC become a hit with users?
- Photo: Special Arrangement
Notion Ink's Adam.
CHENNAI: In a fervent plea to thousands of gadget enthusiasts the 
Hyderabad-based startup Notion Ink's young CEO Rohan Shravan, through his blog, 
urged people to just "hold on" and stop wildly speculating about the launch of 
his company's much-awaited tablet PC 'Adam.'

The speculation of gadget fans is understandable. Ever since the world got a 
preview of the sleek 10.1 inch tablet PC at the World Mobile Congress in 
Barcelona, the buzz about it has been overwhelmingly positive. Some of the 
leading geek blogs, including Engadget, have handed high praise to the gadget 
designed by the Indian firm.

Don't mind waiting

What with a flurry of announcements from the big vendors, such as Asus, Acer 
and HP, and the growing march of Apple's iPad, several gadget enthusiasts are 
eager to know when Adam would hit the stores. Many of them don't mind waiting 
the extra couple of months as it could well mean a lower attack on the wallet. 
Notion Ink has stressed the "aggressive pricing" factor. Adam seems to have 
caught the attention for its innovations. Apart from featuring, as a standard, 
things that are absent in the basic models of the tablets already in the market 
today - such as the 1080p HD output, 3G and Wifi capability - it will also have 
some cutting edge technology hitherto unseen in mainstream gadgets.

Fantabulous promise

A case in point is the critically acclaimed American manufacturer Pixel Qi's 
transflective display that consumes the quantum of power used by traditional PC 
displays and works both as a backlit screen and a reflective display. Notion 
Ink's promise for Adam's battery borders on the fantabulous: over 140 hours of 
audio and 16 hours of HD video playback.

Adam also features an innovative 180-degree swivel camera and a multi-touch 
input, two features for which Notion Ink has applied for patents. In an email 
interview with The Hindu, Mr. Shravan admitted that while other vendors might 
not waste time in replicating some of the hardware differentiators, the key 
differentiators for Adam could well be developers and the Apps store.

Key differentiations

"The constantly refreshing Application Store will help expand its usage beyond 
everyday. We have 3 key hardware differentiations, but it does not take a while 
to replicate [though we have patents on 2]. The other extremely important 
differentiator is the User Interface (UI). It's a completely different concept 
and will leave its own mark on the UI which will be designed in future."

Two versions

Notion Ink will launch two versions of Adam; one featuring the Pixel Qi display 
and another featuring a cheaper LCD screen. For more details on Notion Ink and 
Adam, follow their official website at www.notionink.in.


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