The Hindu: S & T » Internet
London, November 9, 2010
New browser combines web search with Facebook
IANS
A screenshot of a Facebook page. File Photo
AP A screenshot of a Facebook page. File Photo

A new internet browser that requires a Facebook log-in has been
unveiled, aimed squarely at social networking users.

Called RockMelt, it has been set up by Marc Andreessen, the founder of Netscape.

Based on Google’s Chromium software, Rockmelt is designed to let users
share everything they do with the friends on Facebook and Twitter.

Down the side of each web page visited is a selection of each user’s
most-used Facebook Friends and Twitter contacts, reports the Daily
Mail.

A statement on the firm’s blog read: “With RockMelt, we’ve re-thought
the user experience, because a browser can and should be about more
than simply navigating Web pages.

“Today, the browser connects you to your world. Why not build your
world right into your browser?”

The browser makes it particularly easy to share links with friends by
dragging pictures, URLs or videos onto one of the small photos, known
as ‘edges’ that line the browser’s window.

Because you have to sign in before using Rockmelt, all of your
favourite sites, blogs and friends are listed when you log in.

The browser alerts you when a new story, video, or post appears on the
sites you visit the most, without you having to leave the webpage you
are currently on.

However, the fact that a user’s entire web search history, friends and
favourite sites are known by RockMelt, will alarm those wary of
handing over personal information to tech firms.

The firm claims that this browsing information will not be sold to advertisers.

“We are not going to run an ad network. We actually don’t know where
you go,” co-founder Tim Howes told website TechCrunch. “That
information does not leave your browser.”

The way you search on the internet is also different with RockMelt.
Instead of a whole page of search results from Google, only the first
10 results come up, displaying the web page of each result before you
click on it.

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