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-----Original Message-----
From: Minar Singh [mailto:[email protected]]
Sent: 12 February 2012 20:16
To: [email protected]; aliluhar; anil bhagat; 
[email protected]; [email protected]; 
[email protected]; [email protected]; Kotian, H P; 
[email protected]; keyboardusers; [email protected]; 
[email protected]; Nitin Dhaware; [email protected]; Pradip Chandra 
Sikdar; Salman Khalid; shahi88avinash; [email protected]; shyam371987; 
[email protected]; [email protected]; zainab.smart21
Subject: Free Anti-Tracking Tool Meets Growing Demand for Private Browsing

Free Anti-Tracking Tool Meets Growing Demand for Private Browsing
By Adam Dickter
February 9, 2012 4:28PM


Once they have built up a base of free users, Abine hopes that at
least 1 percent to 2 percent will upgrade to premium services down the
road, making the undertaking worthwhile. The basic model of Abine's Do
Not Track Plus, however, will always remain free, Abine promises.



  With concern about tracking and malware  on the rise, a Boston-based
company that creates privacy tools is offering a free program it says
will keep your browsing out of the public domain.
The company, Abine, says its Do Not Track Plus browser tool will not
only fend off advertisers who want to monitor your shopping habits and
show you which companies and technologies are spying on you on the
various sites you visit, but also quadruple your browser speed.

"Online tracking is a very real thing, even though you can't see it,"
said Abine in a company blog post announcing the tool Thursday.

What's the Catch?

Abine is upfront about its intentions in offering the product free.

"We have a 'freemium' model, meaning that we offer a free base service
(DNT+) and separate paid upgrades, such as our DeleteMe service that
removes our customers' personal information  from public Web sites,"
the company writes. "We are also working on another software  offering
called PrivacySuite that's currently in beta, but it will have premium
upgradeable features like forwarded e-mails and phone numbers."

Once they have built up a base of free users, Abine hopes that at
least 1 percent to 2 percent will upgrade to premium services down the
road, making the undertaking worthwhile. The basic model of Do Not
Track Plus, however, will always remain free, Abine promises.

For $99 a year, the DeleteMe service regularly checks people-search
databases to remove customers' names, sending regular reports. Abine
also has apps  coming soon that allow a single log-in to sites with
one click and to protect e-mail and phone numbers by "automatically
generating unique forwarding contact info for each site."

Abine is not alone in offering free privacy tools. Yahoo! offers
Anti-Spy, a spyware and malware removal program by Computer
Associates, as part of its browser toolbar. Microsoft 's Internet
Explorer and Mozilla's Firefox have each added new privacy features in
recent updates.

Do Not Track Plus is available for download from www.abine.com . A
guided tour video is also available.

Is Resistance Futile?

Companies that track aren't necessarily concerned about the relatively
small number of people using anti-tracking tools at this point, said
Jules Polonetsky, co-chairman and director of the Future of Privacy
Forum.

"Most companies are fine with those who don't want to be tracked and
with privacy-sensitive users taking steps," Polonetsky said. "Should
there one day be a time when a majority of people are using these
tools they may have to find an alternative revenue stream, like
charging people for access to sites or giving people an incentive to
be tracked and allowing them to use their data ."

With privacy issues dominating headlines lately, Polonetsky said, "we
are seeing an increasing number of these tools on the market, such as
Ghostery and Privacy Choice, and venture capitalists are seeing an
uptick in interest in tools that give users more control over their
data."



--
Broken Trust is like a melted Chocolate,No matter how u tried to
freeze it,it will never return to its original Shape..!

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