Skype Brings Free Video Messaging Out Of Preview, Redefines ‘Visual Voicemail’


Darrell Etherington

Monday, June 17th, 2013
Skype has just announced that the previously beta video messaging
feature it’s been testing is now a proper release feature of its Skype
applications for Windows, Mac, iPhone, iPad, Android and BlackBerry.
Video messaging on Skype simply allows users to record a message for a
contact to be viewed later, sort of like a video voicemail, instead of
requiring that any real-time communication shenanigans happen.

Asynchronous video is arguably the older form of communication – I can
still remember using the parents’ old VHS camcorder to make tapes that
we’d later show grandma and grandpa, for instance. But Skype has been
slow to integrate it, and it’s possible that the advent of recent
startups including Glide, and to some extent Twitter’s Vine, which are
focused specifically on time-delayed video broadcasts, have lit a fire
under the Microsoft-owned company, lest they get disrupted. Other
competing apps like Viber and various messaging platforms have also
previously offered the feature.

The video messaging feature had previously been available as a beta
feature since February, with a cap on the number of messages in place,
and free unlimited use relegated to those with premium subscriptions.
Luckily Skype seems not to have seen much value in locking this
feature behind a pay wall, unlike its screen sharing option, which is
good news for all.

Video messaging scratches an itch that was previously one of the major
limitations of video communication, which is, what do you do when the
other party isn’t available? All that intent gets lost as you run up
against the wall, and consumers are bound to be less inclined to use a
service like that should they encounter disappointment. At the very
least video messaging offers a way to act on that impulse to connect
via video, even if real-time communication isn’t possible or
practical.

Skype entering the fray and offering multi-platform support out of the
starting gate may put a damper on startups in this space, but we’ll
have to see how users respond to this addition to the Skype platform,
and whether people think Skype’s implementation is strong enough to
replace more feature-rich offerings from Glide and the like.


-- 

Regards,
Surendra Kumar Gupta
Accessibility Testing Engeneer,
QA InfoTech,
http://www.qainfotech.com  – An Independent Software Testing and
Quality Assurance Company
100 Best Companies to work for in 2010 and 2011 & 50 Best Companies to
work for in 2012
Skype Id: surendrathegreat24
M: 91-8010648093

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