Dear Mr. Minocha & Access India Admin, 

In the email sent on 30th July by Mr. Minocha, I would like to point out that 
the content of the mailer has been copied from a Case study on BarrierBreak 
website at 
http://barrierbreak.com/resources/label-organize-and-identify-your-belongings-an-independent-living-solution/
  

Our website states that “Independent living has always been a matter of concern 
for a person with disability. None of us would like to be dependent on others 
for our basic needs and requirements. However, due to limiting conditions many 
of them have to be dependent on their friends or family or colleagues for 
various things which may often result into frustration, procrastination etc. We 
at BarrierBreak have perceived that every person’s needs are different from 
those of the others and the use of right assistive technology can easily ensure 
independent living to a person with disability.

The email states that “Independent living has always been a matter of concern 
for a person with failing sight. None of us would like to be dependent on 
others for our basic needs and requirements. However, due to limiting 
conditions many of them have to be dependent on their friends or family or 
colleagues for various things which may often result into frustration, 
procrastination etc.  every persons needs are different from those of the 
others and the use of right assistive technology can easily ensure independent 
living to us.”

The only thing they they have changed is replacing “persons with disability” to 
“person with failing sight”,

The email goes on to state “Solution & Impact:
Saksham trust introduces you to thesonic labler, a digital voice labeler device 
which helps people identify and organize their things by recording voice 
messages on labels pasted upon them.

About sonic labeller The sonic labler Digital Voice Labeler is perfect for 
anyone who requires a fast and easy way to label virtually anything. Simply 
attach a sonic labler  to the object, press the sonic labler pen to the label, 
then record a descriptive voice tag. Then the next time you touch the sonic 
labler pen to that label it will read aloud the voice tag associated with it . 
The sonic labler can be used to label literally hundreds of everyday household 
items including CD collections, groceries (including freezer items), medicines 
and clothing”


This also has been copied from our website with only changing the Name of 
“BarrierBreak” to “Saksham Trust” and “Touch Memo” to “Sonic Labeller”

We will request the sender and Saksham Trust from whom the mail has been sent 
to refrain from violating copyright laws and take down this content and all 
such content where they have violated the copyright laws. 

Access India is a list to create awareness and though BarrierBreak is a company 
and NOT an NGO we yet do not misuse the list and avoid doing product pitches. 
We pride ourselves in marketing with a difference wherein we have always talked 
about independence and now pushing for user voice which is where the list 
members would see case studies and users speaking about independence. Our teams 
at BarrierBreak take a lot of effort, time and money to ensure that the content 
is effective and we would not like to see our efforts misused.

Mr. Minocha and Saksham Trust are requested to inform us of the actions taken 
on their part to ensure that such blatant misuse of content is not committed 
again. 

Regards
Shilpi Kapoor
Managing Director
BarrierBreak

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