Dear Friends 

Please find answers to the queries raised by few members regarding the 
matrimonial survey. Hope this helps many of you to take up the survey and help 
the student to make a report.  

Best Regards,
Sushmeetha B. Bubna │ Founder Director 
 
Voice Vision
103, Synthofine Estate,’ A’- Wing, Off Aarey Road, Goregaon (E), Mumbai – 400 
063.
Work Phone: +91 22 40400000  │  Fax: +91 22 40400123  │  Hand Phone: +91 
9820566010
Email:  [email protected]  │  Web: www.voicevision.in
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From: Vaidehi Chilwarwar [mailto:[email protected]] 
Sent: 04 May 2014 21:27
To: Sushmeetha
Subject: Research - Answers to the Queries

1) The objective behind focusing only on the residents of Mumbai is to avoid
heterogeneity in the data. The diversity in the cultural background can
influence the preferences  which would eventually affect the results of this
current study. My attitude towards marriage was completely different when
I was in Nagpur some years back. Our socialization majorly influence our
thinking. People living in Delhi or Chennai may have a complete different
idea about their life partner as compared to those of living in any other
metropolitan city or rural area for that matter. As a researcher it becomes
my responsibility to control the various interfering variables so that the
collected information can be narrowed down to conclusions. As far as
generalization of the results is concerned, this study will be restricted to
the population of Mumbai. Being a Post-Graduate level study using a large 
sample was not a feasible considering the limited time duration though there is 
severe necessity for a large scale research.       

2) Regarding the query of "English Speaking Individuals", I appreciate your 
concern and also the fact that preferences of those who can't speak English are 
also of great importance. The tool being used as a questionnaire is a pre-coded 
set. Translating it to Hindi or Marathi and writing down the responses in the 
same language and again re-translating it to English would have been a 
demanding task and it would have influenced the originality of the 
questionnaire too. As some of my colleagues are doing it but their sample size 
is much smaller. Also I am  willing to include people who can't speak English 
but only if they meet me personally so that I can narrate and translate the 
questions. As far as online data collection is concerned this criteria had to 
be included as I cannot create a similar form in Hindi. Their is no bias on the 
basis of Class so to say.

Regards
Vaidehi   



-------------------------
Voice Vision,Mumbai,India





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