Marketing Quick Notes For SBI Exam
Dear, Friends we are presenting you a Marketing Quick notes which will
be helpful in your SBI PO & SBI Clerk Exam.
Quick Notes:
1. A lead means - A prospective buyer
2. Benchmark means - set standards
3. Customization means - specific products for each customer
4. Customer retention means - customers dealing with same
organization for long time
5. Value Added Service means - additional service
6. The sequence of the sales process is - Lead, call, presentation and sale
7. "POS" means - Point Of Sale.
8. Market Research is useful for - deciding proper marketing strategies
9. A 'call' means - visiting prospective customer.
10. Online marketing is the function of - I.T Department
11. Customization is useful for - Designing customer specific products.
12. The key challenge to market driven strategy is - Delivering
superior values to the customers.
13. Effective selling skills depends on - knowledge level of the sales team.
14. Generation of sales leads can be improved by - increasing
personal and professional contacts.
15. A market plan is - Documented marketing strategies
16. Marketing channel mean - Delivery outlets.
17. Social Marketing means - marketing for a social cause.
18. Service marketing means - Relationship Marketing
19. Market driven Strategies include - positioning the organization
and its brand in the market place.
20. Innovation in marketing means - Creativity
.21. Personal loan can de canvassed among - Salaried persons
22. A presentation means - explaining the utility of products
23. Conversion means - converting a prospective client into a buyer
24. Modern style of marketing include - digital marketing,
telemarketing, e-commerce, e-mail solicitation
25. e-marketing is same as - digital marketing
26. Aggressive marketing is necessitated due to - increased competition
27. Efficient marketing style requires - proper planning, good
communication skill, team work, knowledge of products.
28. The performance of a sales person depends on - ability and
willingness of the sales person.
29. The sole aim of marketing is to - increase sales.
30. Lead generation means - likely sources for prospective clients.
31. CRM - Customer Relationship Management
32. CRM is - A pre sale activity/ a tool for lead generation/ an
ongoing daily activity/the task of a DSA.
33. Bancassuranse can be sold to - All existing and prospective bank
customers.
34. A successful "Blue Ocean Strategy" requires - effective
communication/innovative skills/motivation.
35. Cross selling is the basic function of all sales persons.
36. Data mining means - analysing the data stored with the back office staff.
37. SME means - small and medium enterprises
38. The first step in the transaction processing cycle is - data entry
39. Collecting personal information and effectively posing as another
individual is known as - the crime of spoofing
40. A presentation means: Explain the utility products
41. Relationship Marketing is useful for: Cross-selling of products
42. Good Public Relation indicate: Improved marketing skills,
Improved brand image, Improved customer service.
43. Networking helps in marking marketing function: An easy task
44. Delivery channel means -- Place where products are made available
to the buyers
45. One of the methods for market monitoring is --- To discuss with
other sales persons
46. A scenario in which a customer has too much awareness of the
Brand is called: Over Positioning
47. Creating a distinctive place in the minds of customer means:
Brand Positioning
48. Say's Law of Markets states that____ Supply creates its own demand
49. Gresham's Law states that-- Bad money drives good money out of circulation
50. Investment is defined as a-- Change in the stock of capital
--
Thanks and best Regards
Yours'
Ram
Feel free to get back to me, always available for you
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