We need to understand people's disability more closely.
http://www.deccanherald.com/content/420975/designer-physically-disabled.html

Henna Rakheja, July 22, 2014, DHNS:
When in class 5, this young girl developed concern for her wheelchair
bound English teacher. Often spotting her mentor in simple and
repetitive clothes, Tavleen Dhingra could not understand the reason
behind the same.

This continued until she enrolled herself in a fashion school and
realised that there are hardly any clothing options for the physically
disabled.

Therefore, when given a chance to deliberate on a project idea for The
Global James McGuire Business Plan Competition conducted by Laureate
International Universities network, Dhingra decided to work on
clothing for the physically disabled.



“Being a student of Fashion Business Management, I did not know
anything about designing and had to work in tandem with the design
team from my college,” says this student of Pearl Academy who started
from the basics, “learnt the basic principles of designing” under the
guidance of her faculty and came up with Zwina – Unique Clothes for
Unique People. It is a brand which specialises in creating smart
clothing for the physically disabled.

“We categorised the clothing line in four categories for – wheelchair
bound, those suffering from spinal curvature, having limited dexterity
and prosthetic limbs,” explains Dhingra who interacted with the
physically disabled to find out about their requirements.

She mentions having purposely replaced buttons and zips with magnetic
closing to make the clothes user-friendly.

“For the wheelchair bound we have designed flap-open bottoms. Those
who cannot stand, need to be lied flat on the bed and the pants can be
wrapped on them like a diaper with velcro,” says Dhingra who has also
paid attention to create loose and detachable sleeves for those with
prosthetic arm.

“Also, we have kept the design element in mind and paid most of the
attention on the top while keeping the bottoms plain,” she adds
explaining the need to keep the focus on the upper body of the
wheelchair bound.

“But the major concern was to make this business plan feasible and
thus I decided to present it as a one-stop shop showroom for all those
with physical disability, be it temporary or permanent,” says Dhingra
as she narrates her experience of being a part of the Laureate
Leadership Summit, where here five minute speech on her business
proposal left the audience in tears!

“It was a proud moment for me when all the CEOs of leading companies
and other eminent personalities lauded my efforts. But unfortunately I
couldn’t be awarded the first prize since I being only 20-year old
wasn’t old enough to execute the business plan according to them,” she
says with a glimpse of disappointment in her eyes even after having
lost it to the team from Mexico.

Her sulking hopes rise again at the mention of five thousand dollars
that she has been awarded as the second prize and also the scholarship
to study in Milan!

“After two years, they have promised to support me in my venture and I
shall definitely set up what I set down to do,” she says with
conviction as one wishes her all the best for her noble effort.

-- 
Avinash Shahi
M.Phil Research Scholar
Centre for The Study of Law and Governance
Jawaharlal Nehru University
New Delhi India



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