Smart Shoes Guide Runners & The Blind With Vibrations.

http://www.wired.co.uk/news/archive/2014-07/24/lechal-smart-shoes


Ducere

An Indian company has come up with a sleek solution to wearable technology that 
is entirely useful and doesn't involve reading any tiny screens. The 
Bluetooth-enabled

Lechal smart shoes
 vibrate to give people directions and tell them where to turn as they travel 
along.

The shoes sync with a user's phone, and an app that piggybacks on Google Maps 
allows the shoes to keep track of where they're going. Once you have input
your destination and chosen a route, you can tuck your phone away and run or 
walk along with the left or right shoe buzzing to nudge you into turning.

The shoes have been designed and developed by a company called Ducere based in 
the city of Secunderabad in India, although they will be manufactured in
China. As with many technological innovations that have found their way into 
our homes and onto our bodies, the smart shoes were originally designed for
medical purposes -- in this case to guide the visually impaired (in Hindi 
Lechal means "take me along").

It occurred to the company while it was testing the shoes that they would be 
useful in numerous scenarios -- for runners, mountain bikers or for tourists
trying to find their way around a new city -- and so they will be produced and 
marketed to all consumers, as well as the perfect accompaniment to a white
cane. As a bonus, the shoes will also fulfil the role of traditional fitness 
tracker by keeping tabs on your distance travelled and calories burned.

The prototype shoes currently up for pre-order look pretty awesome as sports 
shoes go, but if you're not keen on the design you can always opt for the
Lechal smart in-soles and slide them inside your own shoes instead. You can 
also vary the strength of the vibration, which will hopefully prevent them
from setting off anyone with ticklish feet.

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The shoes will be available in racing car colours -- black and red -- and will 
be priced between $100 (£59) and $150 (£88). According to the 
Wall Street Journal,
the company already claims to have orders for 25,000 pairs and expects to sell 
100,000 by March. The company has already received backing from angel investors
but is now looking to raise at least another $4 million in funding for 
marketing, as well as searching for not-for-profit organisations to team up with
in order to try and offer the shoes cheaper to visually impaired customers.




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