Mark Zuckerberg, chief of Facebook, which is updating its guidelines
on acceptable content.Credit Adnan Abidi/ReutersWith 1.39 billion
active users worldwide, Facebook's social network is the closest thing
we have to a universal communication platform. And people post -- or
try to post -- just about everything you can imagine.
On Monday, the company will clarify its community standards to give
its users more guidance about what types of posts are not allowed on
the service.
Facebook walks a delicate line when it tries to ban violent or
offensive content without suppressing the free sharing of information
that it says it wants to encourage. Its audience is vast, with a huge
variance in age, cultural values and laws across the globe. Yet
despite its published guidelines, the reasoning behind Facebook's
decisions to block or allow content are often opaque and inconsistent.
For example, the company flip-flopped repeatedly on whether to allow
beheading videos on the service before recently deciding to ban them.
In December, it blocked a page in Russia that was promoting an
antigovernment protest, then allowed copycat pages to stay up. And in
October, it created an exception to its requirement that people use
their real names on the service when it allowed San Francisco's drag
queens to use their stage names while continuing to crack down on
others using false names.
"We're trying to strike the balance based on the way our community
works," Monika Bickert, Facebook's head of global policy management,
said in an interview. "The landscape is complicated."
The company hopes that more specific explanation of its rules will
take some of the mystery out of what it will and will not allow.
Terrorist organizations like the Islamic State have long been banned
from the service. But supporting or praising groups involved in
"violent, criminal or hateful behavior" is also banned, the updated
rules say.
Threatening people with physical or financial harm, or bullying them
by posting items intended to degrade or shame them, is also
prohibited. So is anything that encourages suicide or eating
disorders.
Facebook has always banned pornography and most other nudity, but it
is now diving into the nuances. "We remove photographs of people
displaying genitals or focusing in on fully exposed buttocks," it
says. It also restricts some images of female breasts if the nipple
shows, "but we always allow photos of women actively engaged in
breast-feeding or showing breasts with post-mastectomy scarring."
Photos of paintings, sculptures and other art that depicts nude
figures are also fine.
The company is for the first time explicitly banning content promoting
sexual violence or exploitation, including so-called revenge porn,
which it defines as intimate images "shared in revenge or without
permission from the people in the images." (Twitter has also updated
its rules to forbid revenge porn.)
One thing that has not changed: Facebook has no plans to automatically
scan for and remove potentially offensive content, Ms. Bickert said.
Facebook will still rely on users to report violations of the
standards. Ms. Bickert said that the company had review teams working
at all hours of the day around the globe, and that every report was
examined by one of them before a decision was made.
The process can take time -- typically 48 hours on matters of safety,
she said. That may not be fast enough for some people in an era where
graphic content can go viral in minutes. Twitter, which is a much more
public forum, has come under fire from women's advocates and
antiterror groups for not responding quickly enough to reports of
abusive or violent tweets.
But Facebook wants to take into account the full context of a post,
Ms. Bickert said. For example, a victim of a violent attack might post
images on Facebook as a way of raising public awareness. "Sometimes
the best way to share information about atrocities in the world is
Facebook," she said. "We recognize that is a very challenging issue."
Facebook's rulings can also be appealed. "If a person's account is
suspended, those appeals are read by real people who can look into the
specifics," she said.
Ms. Bickert said that clarifying its rules helped not only Facebook
users but also the people who reviewed possible violations to decide
what was permissible. "We can only do this if we have objective
rules," she said.
Governments also ask Facebook to take down posts. In conjunction with
the updated community standards, the company plans to publish on
Monday its latest transparency report, which discloses
country-by-country information on government requests for user data
and the removal of content.
In the report, Facebook says that in the second half of 2014, it
restricted 9,707 pieces of content for violating local laws, up 11
percent from the first half of the year. Of those, India requested the
most takedowns, with 5,832, and Turkey was not far behind with 3,624.
No content was restricted in the United States based on government
requests.
The number of government requests for account data increased slightly,
to 35,051, compared with 34,946 in the first half. The United States
was at the top of the list, making 14,274 requests for information on
21,731 Facebook accounts, with the company agreeing to turn over
information in 79 percent of the cases.
"Moving forward, we will continue to scrutinize each government
request and push back when we find deficiencies," Chris Sonderby,
Facebook's deputy general counsel, said in a statement. "We will also
continue to push governments around the world to reform their
surveillance practices in a way that maintains the safety and security
of their people while ensuring their rights and freedoms are
protected."
A version of this article appears in print on 03/16/2015, on page B6
of the NewYork edition with the headline: Facebook Clarifies Rules on
What It Bans and Why.
http://bits.blogs.nytimes.com/2015/03/16/facebook-explains-what-it-bans-and-why/?hp&action=click&pgtype=Homepage&module=second-column-region&region=top-news&WT.nav=top-news&_r=0#

Avinash Shahi
Doctoral student at Centre for Law and Governance JNU



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