CPA (cost per action)
In Web advertising, CPA ads are ads that require the user to perform
an action before you receive a comission. This action is typically one
of the following:
* Filling out a form (cost per lead). You are typically paid a set
amount for each user that completes the action.
* Making a purchase. You are typically paid a percentage
commission on each item sold.
CPA ad programs are also known as affiliate programs.
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