Yet another question related to the new support for mixing keyword,
website and placement-targeted in the same campaigns or adgroups.
I've not run into problems creating them, and have a couple of test
campaigns and adgroups running that are mixed. But I'm seeing
interesting data coming back from different angles, and need to be
able to match up the performance data coming from scheduled reports
with the data in the structure reports (which shows me MAXCPC among
other things).
I’m hoping you can shed some light on what I am seeing. I created a
test campaign that has search, content match, and placement keywords
in it. When I look at the data from the daily scheduled keyword
performance report, I see Matchtypes such as
Broad
Content
Placement Targeted
Exact
When I run the Structure Report through the API, I get
Website
Broad
ContentChannel
Exact
Am I correct in believing that I should always treat “ContentChannel”
in the structure report as “Placement Targeted” when I try to match up
the data from the two reports? The “Website” type in the past has
always matched up with “Content” with no problems.
Thanks,
-reed
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