Hello Reed,

 AdWords (and by extension, the AdWords API) will let you add two
keywords to the same ad group that only differ based on
capitalization. They're assigned unique IDs and their properties can
be modified independently of each other.

 I couldn't tell you the specifics as to which one gets triggered for
the ad group, but if you asked in one of the general AdWords
discussion forums some folks might have additional insight.

Cheers,
-Jeff Posnick, AdWords API Team


On Sep 19, 11:55 am, Reed <[EMAIL PROTECTED]> wrote:
> The structure report that I loaded tody for one of our accounts
> included an unexpected occurance:  For the same campaign and adgroup,
> there is a keyword with 2 records, both with the same matchtype.  One
> is paused, the other is active.  One of the keywords is all lower case
> and the other has leading caps.  Does that make them unique keywords?
> Here are the keyword IDs:  3686720727, 3686720787
>
> thanks for shedding any light onto this!
> -reed
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