I think I can respond to that too ;)
this is a change recently made by google (last week, if I'm well) and
so, like in the all-time adwords api history, we'll can get to the new
features once the future api version will be released... So I think we
could get to the FirstPageBid and the QualityScore measurement (scaled
from 1 to 10 instead of Poor/Ok/Good/Excellent like today) in api v13
But I'd like some confirmation from the API team too ;)

On 23 sep, 11:23, pete <[EMAIL PROTECTED]> wrote:
> Hi Laurent - thanks for your comments, I guess that does make sense in
> the context of minCpc.
>
> Can anyone on the API team confirm this?
> Is there a min bid to get on the first page and if so, can it be
> returned in a structure report?
> The report documentation 
> athttp://www.google.com/apis/adwords/developer/adwords_api_report_struc...
> does not mention this either.
>
> thanks
>
> pete
>
> On Sep 23, 9:49 am, Laurent <[EMAIL PROTECTED]> wrote:
>
> > hi Pete,
> > I think it's because Google do not use minCpc any more since they
> > change the system to "first page bid" system ?
> > Shortly, no more keywords won't be inactive for search and the notion
> > of minCpc had disappeared... It's the case in the adwords interface.
>
> > Laurent
>
> > On 23 sep, 09:56, pete <[EMAIL PROTECTED]> wrote:
>
> > > I'm requesting Keyword Structure reports and including the
> > > keywordMinCPC column in the report job columns array.
>
> > > This has worked fine until yesterday just before 20:00 (GMT) after
> > > which point, the column no longer appeared in the report XML response.
> > > This has affected more than 30 different campaigns all of which did
> > > include this column in report requests prior to this date/time.
>
> > > Can someone please help as I have made no changes to the code which
> > > makes the report request?
>
> > > sample soap request below.
>
> > > <soap:Envelope xmlns:soap="http://schemas.xmlsoap.org/soap/envelope/";
> > > xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance";
> > > xmlns:xsd="http://www.w3.org/2001/XMLSchema";>
> > >   <soap:Header>
> > >     <applicationToken xmlns="https://adwords.google.com/api/adwords/
> > > v12">***********</applicationToken>
> > >     <clientEmail xmlns="https://adwords.google.com/api/adwords/v12"; />
> > >     <developerToken xmlns="https://adwords.google.com/api/adwords/
> > > v12">***********</developerToken>
> > >     <email xmlns="https://adwords.google.com/api/adwords/
> > > v12">***********</email>
> > >     <password xmlns="https://adwords.google.com/api/adwords/
> > > v12">***********</password>
> > >     <useragent xmlns="https://adwords.google.com/api/adwords/
> > > v12">***********</useragent>
> > >   </soap:Header>
> > >   <soap:Body>
> > >     <scheduleReportJob xmlns="https://adwords.google.com/api/adwords/
> > > v12">
> > >       <job xsi:type="DefinedReportJob">
> > >         <endDay>0001-01-01</endDay>
> > >         <startDay>0001-01-01</startDay>
> > >         <aggregationTypes>Keyword</aggregationTypes>
> > >         <campaigns>11112426</campaigns>
> > >         <campaigns>11141226</campaigns>
> > >         <campaigns>11200866</campaigns>
> > >         <campaigns>11200926</campaigns>
> > >         <campaigns>11201106</campaigns>
> > >         <campaigns>11201346</campaigns>
> > >         <campaigns>11201406</campaigns>
> > >         <campaigns>11201466</campaigns>
> > >         <campaigns>12735666</campaigns>
> > >         <campaigns>12735726</campaigns>
> > >         <campaigns>12735786</campaigns>
> > >         <campaigns>18054426</campaigns>
> > >         <campaigns>18294546</campaigns>
> > >         <campaigns>18294606</campaigns>
> > >         <campaigns>18440106</campaigns>
> > >         <campaigns>18663606</campaigns>
> > >         <campaigns>18663666</campaigns>
> > >         <campaigns>18663726</campaigns>
> > >         <campaigns>22097436</campaigns>
> > >         <includeZeroImpression>true</includeZeroImpression>
> > >         <selectedColumns>CampaignId</selectedColumns>
> > >         <selectedColumns>AdGroupId</selectedColumns>
> > >         <selectedColumns>Keyword</selectedColumns>
> > >         <selectedColumns>KeywordDestUrlDisplay</selectedColumns>
> > >         <selectedColumns>KeywordId</selectedColumns>
> > >         <selectedColumns>KeywordMinCPC</selectedColumns>
> > >         <selectedColumns>KeywordStatus</selectedColumns>
> > >         <selectedColumns>KeywordTypeDisplay</selectedColumns>
> > >         <selectedColumns>MaxContentCPC</selectedColumns>
> > >         <selectedColumns>MaximumCPC</selectedColumns>
> > >         <selectedColumns>TopPosition</selectedColumns>
> > >         <selectedReportType>Structure</selectedReportType>
> > >       </job>
> > >     </scheduleReportJob>
> > >   </soap:Body>
> > > </soap:Envelope>
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