Thanks Jeff.
On Jan 8, 11:19 am, AdWords API Advisor <[email protected]>
wrote:
> Hello Bryan,
>
> Yes, I gathered that that's what you were asking, and I was trying to
> indicate (with a bid of hedging) that I believe that's the case--
> whenever there's a non-zero proxyMaxCpc I believe that means that
> proxy bidding is in effect. That's certainly what the documentation
> implies:
>
> http://code.google.com/intl/en/apis/adwords/docs/developer/Keyword.ht...
>
> I just wanted to make it clear that while it looks to be the case now,
> there's always the risk of some hypothetical new feature being rolled
> out on the AdWords web page that, say, is designed to set proxy bids
> for you, but only on the first two weeks of the month. If you opted
> into a feature like that, I couldn't say for certain how it would be
> represented in the data returned from the AdWords API.
>
> In any case, testing on your end with a dummy campaign is always a
> good idea.
>
> Cheers,
> -Jeff Posnick, AdWords API Team
>
> On Jan 8, 1:45 pm, bryanjj <[email protected]> wrote:
>
> > Jeff,
>
> > I think my previous question was confusing, let me re-phrase: If we
> > retrieve a keyword from the API and there is a non-zero proxyMaxCpc,
> > does this always mean that the maxCpc will be ignored and the proxy
> > bid will be used instead? Or can there be a non-zero proxyMaxCpc
> > which is ignored for whatever reason?
>
> > We're basically looking for a definitive setting to tell us when our
> > maxCpc is being overwritten.
>
> > Hopefully that made things clearer. If you're not sure I will just
> > run some tests on my end to get an idea of how this works.
>
> > Thanks,
> > Bryan
>
> > On Jan 8, 8:36 am, AdWords API Advisor <[email protected]>
> > wrote:
>
> > > Hello Bryan,
>
> > > The only time I've ever seen the proxy bid values set is if Google is
> > > modifying bids on your behalf--usually via the Budget Optimizer
> > > option, but we learned that Position Preferences will cause this to
> > > happen as well. In those situations you would not expect the normal
> > > CPC settings on a given keyword to be in effect (and I'd like to say
> > > that the maxCpc would always be set to 0).
>
> > > I wish I could give you an authoritative statement that that's the
> > > way it is and will always be, but the truth of the matter is that the
> > > AdWords web interface rolls out additional bidding options from time
> > > to time. The AdWords API should return *correct* data regardless of
> > > what's done on the web interface, but the data might sometimes be
> > > unexpected (like we're seeing with Position Preferences and the proxy
> > > settings).
>
> > > Cheers,
> > > -Jeff Posnick, AdWords API Team
>
> > > On Jan 7, 8:28 pm, bryanjj <[email protected]> wrote:
>
> > > > Jeff,
>
> > > > One more quick question about this I hope you can answer:
>
> > > > If maxProxyCpc is non-zero, does that mean the proxy bid will always
> > > > be used? In other words, if campaign optimization, position
> > > > preference, etc. are all disabled, will maxProxyCpc = 0?
>
> > > > Thanks,
> > > > Bryan
>
> > > > On Jan 7, 12:59 pm, AdWords API Advisor <[email protected]>
> > > > wrote:
>
> > > > > Hello Bryan,
>
> > > > > No, I don't think Position Preference settings are exposed via the
> > > > > AdWords API. I can't really say whether there are other AdWords
> > > > > account settings available via the web interface that will end up
> > > > > enabling proxy bidding--unfortunately (from the AdWords API
> > > > > perspective) there are a lot of new features that get rolled out on
> > > > > the web interface that might end up affecting your account in one
> > > > > interesting way or another, and it's somewhat outside the domain of
> > > > > the AdWords API world.
>
> > > > > Cheers,
> > > > > -Jeff Posnick, AdWords API Team
>
> > > > > On Jan 7, 2:42 pm, bryanjj <[email protected]> wrote:
>
> > > > > > Jeff, thanks for investigating. Apparently the Position Preference
> > > > > > is
> > > > > > not accessible through the API, but hopefully this will be added in
> > > > > > the future. I'm also curious what other settings will enable proxy
> > > > > > bidding.
>
> > > > > > -Bryan
>
> > > > > > On Jan 7, 7:59 am, AdWords API Advisor
> > > > > > <[email protected]>
> > > > > > wrote:
>
> > > > > > > Hello Bryan,
>
> > > > > > > It turns out that this behavior is due to having Position
> > > > > > > Preferences
> > > > > > > enabled for that campaign. Much like the Budget Optimizer,
> > > > > > > Position
> > > > > > > Preferences will modify bids on your behalf, and they will show
> > > > > > > up as
> > > > > > > proxy bids.
>
> > > > > > > More information about Positions Preferences can be found at
>
> > > > > > > http://adwords.google.com/support/bin/topic.py?topic=8335
>
> > > > > > > and your AdWords account representative could provide additional
> > > > > > > information as well.
>
> > > > > > > Cheers,
> > > > > > > -Jeff Posnick, AdWords API Team
>
> > > > > > > On Jan 6, 8:00 pm, bryanjj <[email protected]> wrote:
>
> > > > > > > > Thanks Jeff, we really appreciate your help.
>
> > > > > > > > -Bryan
>
> > > > > > > > On Jan 6, 12:49 pm, AdWords API Advisor
> > > > > > > > <[email protected]>
> > > > > > > > wrote:
>
> > > > > > > > > Hello Bryan,
>
> > > > > > > > > Thanks. I took a look at your account and I think there's
> > > > > > > > > something
> > > > > > > > > amiss on the AdWords level--the campaigns bids are being
> > > > > > > > > actively
> > > > > > > > > changed as if Budget Optimizer were enabled, but I don't see
> > > > > > > > > any
> > > > > > > > > indication that it is (and the AdWords web interface is
> > > > > > > > > displaying the
> > > > > > > > > bids as if they were just using the ad group default).
>
> > > > > > > > > I'm going to escalate this internally to the appropriate
> > > > > > > > > folks on the
> > > > > > > > > AdWords side of things, as this is not API related. I'll let
> > > > > > > > > you know
> > > > > > > > > what I hear back.
>
> > > > > > > > > Cheers,
> > > > > > > > > -Jeff Posnick, AdWords API Team
>
> > > > > > > > > On Jan 6, 2:34 pm, bryanjj <[email protected]> wrote:
>
> > > > > > > > > > Jeff,
>
> > > > > > > > > > Thanks for the reply. I do not see any explanatory text
> > > > > > > > > > next to the
> > > > > > > > > > bids in the web interface. The ad group id is 750368836.
> > > > > > > > > > Any help
> > > > > > > > > > would be appreciated since we are still seeing this
> > > > > > > > > > behavior.
>
> > > > > > > > > > Thanks,
> > > > > > > > > > Bryan
>
> > > > > > > > > > On Jan 5, 9:30 am, AdWords API Advisor
> > > > > > > > > > <[email protected]>
> > > > > > > > > > wrote:
>
> > > > > > > > > > > Hello Bryan,
>
> > > > > > > > > > > What do you see when you look at the ad group and
> > > > > > > > > > > keywords in the
> > > > > > > > > > > AdWords web interface--is there any explanatory text next
> > > > > > > > > > > to the bids?
> > > > > > > > > > > What's the id of the ad group you're looking at?
>
> > > > > > > > > > > Cheers,
> > > > > > > > > > > -Jeff Posnick, AdWords API Team
>
> > > > > > > > > > > On Jan 2, 5:40 pm, bryanjj <[email protected]> wrote:
>
> > > > > > > > > > > > Here is an interesting situation I hope someone can
> > > > > > > > > > > > explain:
>
> > > > > > > > > > > > I have a campaign with the following
> > > > > > > > > > > > budgetOptimizerSettings:
> > > > > > > > > > > > enabled = false
> > > > > > > > > > > > bidCeiling = null
> > > > > > > > > > > > takeOnOptimizedBids = null
>
> > > > > > > > > > > > This campaign contains a group with the following
> > > > > > > > > > > > fields:
> > > > > > > > > > > > keywordMaxCpc = 5000000
> > > > > > > > > > > > proxyKeywordMaxCpc = 5000000
> > > > > > > > > > > > keywordMaxContentCpc = null
> > > > > > > > > > > > maxCpa = null
> > > > > > > > > > > > siteMaxCpc = null
> > > > > > > > > > > > siteMaxCpm = null
>
> > > > > > > > > > > > This group contains a keyword with the following fields:
> > > > > > > > > > > > maxCpc = 0
> > > > > > > > > > > > proxyMaxCpc = 4410000
>
> > > > > > > > > > > > According to our Google reports, we are bidding the
> > > > > > > > > > > > proxy bid for this
> > > > > > > > > > > > keyword: 4410000
>
> > > > > > > > > > > > Is there an explanation for this since Campaign
> > > > > > > > > > > > optimizer is
> > > > > > > > > > > > disabled? All of these values have been stable for at
> > > > > > > > > > > > least the past
> > > > > > > > > > > > few weeks.
>
> > > > > > > > > > > > Thanks,
> > > > > > > > > > > > Bryan
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