Thank you for the clarification.
On Jan 14, 3:58 pm, AdWords API Advisor <[email protected]>
wrote:
> Hello Nick,
>
> Yes, specifying negative keywords should allow you to get more useful
> variations back, given that there is a cap of 200 returned from the
> KeywordToolService's methods. But unfortunately getKeywordsFromSite()
> doesn't accept negative keyword filters as a parameter.
>
> Thanks for clarifying what you mean by the match type. We've actually
> been getting a number of questions related to this, and I might end up
> writing this up in a blog post for wider consumption. For now, though,
> here's the general idea:
>
> There are two different scenarios in which you might want to specify
> match type. One scenario is that you want to give a hint to the
> keyword variation service as to what kind of query you want to use as
> the seed. If you're calling getKeywordVariations(), you use the "type"
> attribute of the SeedKeyword object to do this. So, for example, if
> you want to generate variations based on a phrase match for "baseball
> bat", you'd specify "Phrase" for the "type" attribute and "baseball
> bat" for the "text" attribute of the SeedKeyword. If instead of a
> phrase match you were interested in generating keyword variations
> based on a broad match, you'd instead specify "Broad" for the "type"
> attribute. The important thing here is that the "type" attribute can
> affect the specific variations that are returned. In the "baseball
> bat" example, most of the variation keywords that are returned are the
> same for the two match types, but there are some differences--for
> example, "baseball training bat" is only returned when you specify a
> "Broad" match type.
>
> It's hopefully clear now why I said it doesn't make sense to specify
> a match type for a call to getKeywordsFromSite()--that method works
> differently than getKeywordVariations(), in that the seed isn't a
> specific search term for which match types might apply. It's just a
> URL.
>
> The second scenario in which you might care about match type relates
> to the search volume results for the SiteKeyword/KeywordVariation
> objects that are returned from getKeywordsFromSite()/
> getKeywordVariations(). The web version of the Keyword Tool, as you
> point out, provides a popup menu in the results area allowing you to
> select match type and it will update the search volume of each
> suggested keyword based on what you select. Unfortunately, there is no
> way to retrieve search volumes for different match types from the
> KeywordToolService's method (although you are not the first to ask for
> such functionality). The search volumes in the results returned from
> the API should roughly correspond to what you'd see with the "Broad"
> setting for match type in the web tool.
>
> Cheers,
> -Jeff Posnick, AdWords API Team
>
> On Jan 13, 5:59 pm, Nick <[email protected]> wrote:
>
> > Hi there, thank your for the information. My understanding on the
> > reason for negative keywords on the API side directly is that it would
> > increase the amount of useful keywords that can be returned (due the
> > the limit of 200). i.e. so that keywords that are not needed do not
> > take up a place in the list of 200 meaning their space is filled by
> > another keyword.
>
> > Regarding the use of "Exact" matches, I will check with the end user
> > however if it does not make "much sense" I am just wondering why it is
> > an option onhttps://adwords.google.com/select/KeywordToolExternal
> > when entering URLs. On the URL I entered (http://bbc.co.uk), I
> > tested changing "Broad" to "Exact" and it seemed to affect the search
> > volume columns.
>
> > On Jan 13, 7:18 pm, AdWords API Advisor <[email protected]>
> > wrote:
>
> > > Hello Nick,
>
> > > No, there's no provision for specifying negative keywords in
> > > getKeywordsFromSite() requests. You can simulate negative keyword
> > > behavior by just running each resulting keyword through a substring or
> > > regular expression match and discarding any keywords that have phrases
> > > in them you're not interested in.
>
> > > I don't think that specifying "Exact" matches for a call to
> > > getKeywordsFromSite() makes much sense--it's not possible, and I'm not
> > > sure what it would indicate even if there were some way of specifying
> > > the match type. The relevant input to getKeywordsFromSite() is the
> > > site's URL, and something like Broad, Phrase, or Exact matching
> > > doesn't apply to URLs.
>
> > > Cheers,
> > > -Jeff Posnick, AdWords API Team
>
> > > On Jan 13, 9:42 am, Nick <[email protected]> wrote:
>
> > > > It is possible to specify negative keywords
> > > > athttps://adwords.google.com/select/KeywordToolExternalwhenenteringa
> > > > website URL, however as far as I can see the API does not support this
> > > > functionality - is that correct?
>
> > > > I tried putting both getKeywordsFromSite XML and getKeywordVariations
> > > > XML in the same request however ended up with odd results (I ended up
> > > > with more results returned when specifying a negative keyword).
>
> > > > Also is it possible to specify "Exact" match for results from
> > > > getKeywordsFromSite?
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