Hello Peer,
As you say, this isn't an AdWords API issue, as ValueTrack (the
official name for those URL replacement macros) is a function of the
basic AdWords system. As such, I have limited exposure to its inner
workings. (And I don't know why there's very little public
documentation about it.)
I did poke around a bit, and I think that there are two issues.
First, the {placement} macro should be expanding into the URL of the
site on which the ad actually gets served. There's a different macro,
{target}, that *should* expand into the name of the category. The
second issue is that I see there's an old bug open with the AdWords
engineering team complaining that the {target} macro expands into
"docvertical::###" instead of the actual name.
I'd recommend that you try out the {target} macro and verify what it
expands to. I unfortunately would have some trouble verifying this
myself. If it's still expanding into the "docvertical::###" values
then I can ping the owner of the open bug and see if they're any
closer to resolving it.
Cheers,
-Jeff Posnick, AdWords API Team
On Jan 28, 3:16 pm, "Peer Jakobsen (AdWords API Guru)"
<[email protected]> wrote:
> Hi Support Team,
>
> I know this might not be an API error, but you might know to whom this
> bug report can be passed.
>
> We are starting to have quite a lot of clients that use category
> placements. First of all I am glad to see that the previous bug where
> categories showed up as "vertical::108" in the API has been fixed.
>
> However, we use the adwords tag {placement} in our URLs for tracking
> purposes, and this {placement} seems to have a problem where it does
> not inject the category name but rather the category number, e.g. 108,
> instead of category::Language Study & Translation
>
> Could you guys please pass this bug report to who ever at Google deals
> with the URLs tags such as {placement}
>
> If there is any way you could give us a reference list between
> category names and category numbers, that could help us in the short
> term.
>
> Thanks,
>
> Peer Jakobsen
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