HI,
I have had numerous questions from clients regarding "where Average
Rank" numbers come from. There seems to be no constancy between the
Adwords interface, Adwords reports, and what we pull through our API
calls.

My question is, if we make our reporting call, what number is
represented for average rank?  I know that we get some intraday data
(we make the calls around 7-8 am...), soI have poited the following
theory:

When we bring in the data at 7am, we know which clicks(impressions,
etc.) happened “yesterday” and which happened “today.”  But we only
know the Avg. Rank as of 7 am. So Google’s interface has a time-frame
accurate number for Avg. Rank, but we just have a static number as of
7 am (and NOT 11:59 yesterday).

So Google can an Avg. Rank of 2.0 for “yesterday” b/c it can cut off
that data at 11:59 pm.  But we show 3.45 b/c that was the number as of
7 am when we made the reporting call.

Is this a valid theory?

Thanks!
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