Filipp: What Jeff is saying is the the [] you see in the adWords web
interface are just graphical indicators that the match is exact.  It
would be the same as if they had an asterisk (*) after it, or
italicized the keyword, just to indicate that it was set for exact
match.  The [] are in no way a part of the keyword data inside of the
adWords database, which is why you don't see them in the API.  If you
were to included in them in the API calls, as in one of your examples,
then they are part of the keyword, and so when the adWords UI displays
the keyword with the "exact" wrapper of [], you see everything doubled
up.

Hope this helps,
-reed
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