I'm a bit confused with how all these fields interrelated. There are 4
things I'm looking at, and I can't understand how the values work
across the four:

Adwords API: AdGroup.keywordContentMaxCpc
This seems to be the only content-related field for setting bids.

Adwords Editor: max cpc content bid, placement max cpc bid

New web UI: content managed max cpc, content auto max cpc

Old web UI: placements you've targeted max cpc, other placements on
content network max cpc

As near as I can tell, the AdGroup.keywordContentMaxCpc corresponds
to:

* Adwords Editor: placement max cpc bid
* New web UI: content managed max cpc
* Old web UI: placements you've targeted max cpc

However, I don't think it used to work this way. I was pretty sure
that I didn't have to have any placements set and I could use
AdGroup.keywordContentMaxCpc to set a bid for all of content. How does
this all work? I wasn't able to find a way to access "content auto max
cpc" via the API, so not sure how I could even set this
programmatically.

What's doubly confusing is that you can edit content auto max cpc,
even though the field is defined as being an average of all keyword
bids. How can you edit an average? If you do edit it, how can you tell
that you've "overridden" the average and it's not an average anymore?

Thanks.

*trenton
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