Hi,

Thank you for bringing this to our attention.  I tested out the
behavior myself, and I am seeing the same "null" values in the UI.  I
think you are right, that the category groupings probably got mixed in
with the actual categories, and that SENSITIVE is perhaps another
grouping.   I'll bring up this issue with the core engineering team
and let you know once I have more information.

Best,
- Eric

On Sep 30, 1:09 pm, "j.e.frank" <[email protected]> wrote:
> Thanks for this list.  Most of them match up nicely but there are
> still a few issues.
>
> I was trying to match these up with the choices available in the
> AdWords UI, and I couldn't find one related to "Sensitive Themes".  As
> an experiment, I tried to set a category exclusion using SENSITIVE
> with the API, and when I looked in the UI, it showed up in the
> exclusions list with the name "null".  So I'm not sure if it was a
> valid exclusion and there was just no name to show for it in the UI,
> or what was going on there.
>
> Also, I think that some of these values are "groups of categories"
> rather than actual categories.  You can see these in the separate Site
> and Category Exclusion Tool in the UI, not in the little section for
> doing exclusions right in the Networks tab for a campaign.  For
> example, in the Exclusion Tool, "Edgy Content" is the heading above
> the 3 categories Juvenile, Profanity, and Sexually suggestive.  It is
> not actually a choice you can make in the UI, it is just a heading.
> This also applies to "Conflict and Tragedy" and "User generated
> content".  I did another test where I tried to set an exclusion for
> CONFLICT_TRAGEDY via the API, and again I got an entry with the name
> "null" in the UI.  So it may be that SENSITIVE is also a "heading"
> rather than an actual category.
>
> On Sep 28, 12:30 pm, AdWords API Advisor
>
>
>
> <[email protected]> wrote:
> > Hi,
>
> > We are aware of the lack of documentation currently available for
> > these values, and we are currently working on updating it.  Until
> > then, here are descriptions of the various content labels:
>
> >  ADULTISH = Sexually suggestive content
> >  AFE = Error pages
> >  CONFLICT = Military & international conflict
> >  CONFLICT_TRAGEDY = Conflict & tragedy
> >  DP = Parked domains
> >  EDGY = Edgy content
> >  EMBEDDED_VIDEO = Embedded video
> >  JACKASS = Juvenile, gross & bizarre content
> >  PROFANITY = Profanity & rough language
> >  UGC = User generated content, online communities
> >  UGC_FORUMS = Forums
> >  UGC_IMAGES = Image-sharing pages
> >  UGC_SOCIAL = Social networks
> >  UGC_VIDEOS = Video-sharing pages
> >  SENSITIVE = Sensitive themes
> >  SIRENS = Crime, police & emergency
> >  TRAGEDY = Death & tragedy
> >  VIDEO = Video
>
> > Best,
> > - Eric
>
> > On Sep 28, 12:01 pm, "j.e.frank" <[email protected]> wrote:
>
> > > Thanks for the reply.  Ok so I will have to use the v2009 API to do
> > > category exclusion.  One concern I have is that the documentation is,
> > > shall we say, sparse.  I wonder if there is any documentation to tell
> > > me which of these "ContentLabelTypes" refer to what category or site
> > > type for exclusion.  I would like to match them up with the check
> > > boxes on the various tabs of the Site and Category Exclusion Tool in
> > > the UI.
>
> > >http://code.google.com/apis/adwords/v2009/docs/reference/CampaignCrit...
>
> > > Some of them are reasonably clear, like "ADULTISH" and "VIDEO", but
> > > others are more cryptic, like "AFE" and "DP".
>
> > > On Sep 28, 11:50 am, AdWords API Advisor
>
> > > <[email protected]> wrote:
> > > > Hi,
>
> > > > It is possible to set negative website (aka placement) criteria on a
> > > > campaign level with the v13 API by using the method
> > > > CriterionService.setCampaignNegativeCriteria():http://code.google.com/apis/adwords/docs/developer/CriterionService.h....
> > > > Setting category exclusions is not possible using v13 API, but can be
> > > > done using the v2009 ContentLabel criterion that you mentioned.
>
> > > > Best,
> > > > - Eric Koleda, AdWords API Team
>
> > > > On Sep 28, 10:06 am, "j.e.frank" <[email protected]> wrote:
>
> > > > > I'm trying to figure out if I can manipulate site and category
> > > > > exclusions for placement campaigns through the API.  (This would be
> > > > > similar to using the Site and Category Exclusion tool that is
> > > > > available in the AdWords web UI.)  I have looked through the v13 docs
> > > > > and I can't see anything that looks promising.  So my first question
> > > > > is, can I do this with the v13 API?  I suppose I can do site exclusion
> > > > > by setting the "negative" flag on a Keyword criterion, but this is at
> > > > > the AdGroup level, not the Campaign level.
>
> > > > > If I can't do Campaign-level site exclusions, or category exclusions,
> > > > > with v13, then I wonder if I can do it with the v2009 API.  I see
> > > > > something in the CampaignCriterionService, the Criterion.ContentLabel,
> > > > > that says it is for category exclusion, but I would prefer to stick
> > > > > with v13 if possible.
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