Hi Haoyue,

The new network targeting values aren't clearly documented yet, but
here is a quick overview.

- GOOGLE_SEARCH - Show ads on the Google search page.  Equivalent to
v13 GoogleSearch.

- SEARCH_NETWORK - Show ads on search partner sites.  Equivalent to
v13 SearchNetwork.

- CONTENT_NETWORK - Show ads on the content network, using only
managed placements.  Equivalent to v13 ContentNetwork &
SelectedPlacements.

- CONTENT_CONTEXTUAL - Show ads on the content network, using only
automatic placements based on keywords and page/site content.  No
direct equivalent, but related to v13 ContentNetwork & AllPlacements.

- CPA_REFERRAL - Show ads on the Google Affiliate Network (
http://www.google.com/ads/affiliatenetwork/advertiser/index.html ).
No v13 equivalent.

One main difference is that to have the equivalent of the v13
contentTargeting setting "AllPlacements", you need to add
CONTENT_NETWORK and CONTENT_CONTEXTUAL.  CONTENT_NETWORK on it's own
is like "SelectedPlacements", while CONTENT_CONTEXTUAL on it's own
will have no effect.

Best,
- Eric Koleda, AdWords API Team

On Oct 21, 5:33 am, 小月 <[email protected]> wrote:
> Hi all,
> Our group is trying to use api to classify keywords/placements based
> on the network types. However, Iin google editor, When I choose
> content network, I can choose "only on the placement I targeted" or
> "entire network(something like this)". In API v13,  I can use network
> targeting to choose "search network" or "content network". And then, I
> can use contentTargeting to choose "AllPlacements" or
> "SelectedPlacements". In API 2009, the structure changed a lot. Thus,
> I have two questions:
> 1. what does following value of networkCoverageType mean? API 2009
> does not explain, especially content_contextual.
> GOOGLE_SEARCH
> SEARCH_NETWORK
> CONTENT_NETWORK
> CONTENT_CONTEXTUAL
> CPA_REFERRAL
> 2. Where can I find "contentTargeting" in API 2009?
>
> Thanks,
>
> Haoyue
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