Hi Shane,

I think the primary reason for this discrepancy is that you are
comparing data from two different types of sources.  If you are using
the TrafficEstimatorService then you should use the Traffic Estimator
web interface:

  https://adwords.google.com/select/TrafficEstimatorSandbox

In my testing this delivers results that closely align with the web
service.

Best,
- Eric Koleda, AdWords API Team

On Jan 20, 8:39 pm, Shane <[email protected]> wrote:
> We're using the v13 TrafficEstimatorService to retrieve CPC and
> position data for a set of keywords but the data returned is not
> matching what we get from the Google Keyword Tool.
>
> This post (http://adwordsapi.blogspot.com/2008/07/traffic-estimator-
> service-explained.html) explained that the  estimateKeywordList() call
> by default uses English as the target language and 'All countries and
> territories' as the location target so we're assuming that if we
> change the settings on the Keyword Tool (https://adwords.google.com/
> select/KeywordToolExternal?defaultView=2) to match then we should be
> getting similar results.
>
> For both the api and the keyword tool we used the following settings:
> Target language:  English
> Target location: All Countries and Territories
> Keywords:
> chess download program
> chess program download
> download program chess
> download chess program
> program chess download
> program download chess
> Max CPC:  $0.15 USD
> Match Type:  Phrase
>
> Results:
> Keyword                                 Pos (KT)        CPC (KT)        Pos 
> (API)       CPC (API)
> chess program download          1-3             $0.11           1-3           
>   0.12-0.15
> download chess program          1-3             $0.11           4-6           
>   0.00-0.15
> download chess programs         1-3             $0.05           1-3           
>   0 - 0
> chess program downloads         1-3             $0.05           1-3           
>   0 - 0
> chess download program          1-3             $0.11           1-3           
>   0 - 0
> download program chess          1-3             $0.11           1-3           
>   0 - 0
> program chess download          1-3             $0.11           1-3           
>   0 - 0
> program download chess          1-3             $0.11           1-3           
>   0 - 0
>
> I thought it might be a code error so I reran the keywords using the
> script Noel used here (http://groups.google.com/group/adwords-api/
> browse_thread/thread/5974a71693aa6f2d/4aa9b2a8d9084661) but I came out
> with the same numbers.
>
> Any thoughts on whether we're misinterpreting how to simulate the
> results of the Keyword Tool or if this is another example of the issue
> demonstrated in the ticket above?

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