In V13 on CPC campaigns there was:
siteMaxCpc
on CPM there was:
siteMaxCpm
which is called maxCpm in V200909
V200909 is much more clean on this as you have specific AdGroupBid
types for CPC (ManualCPCAdGroupBids) and CPM (ManualCPMAdGroupBids).
It sounds like you are using .NET so you could use something like this
if (bids is ManualCPCAdGroupBids)
{
... do something with
keywordMaxCpc
keywordContentMaxCpc
siteMaxCpc
}
if (bids is ManualCPMAdGroupBids)
{
... do something with
maxCpm
}
--
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Have you migrated to v200909 yet?
The v13 sunset is on April 22, 2010.
Also find us on our blog and discussion group:
http://adwordsapi.blogspot.com
http://groups.google.com/group/adwords-api
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