Received a CriterionPolicyError for a 'trademark' violation with the
trigger 'Sony' on 'operations[29].operand.criterion.text'

The 'operations[29].operand.criterion.text' is set to "Sony 5.25 inch
Rewritable".

I don't see any rules prohibiting brands that are qualified with other
generic terms, such as in this case.  Moreover, we have plenty of
other terms that include "Sony" that are not being flagged.  The link
from the Terms and Conditions policies page at
http://www.google.com/intl/en/permissions/guidelines.html says to "Use
a generic term following the trademark, for example: GOOGLE search
engine, Google search, GOOGLE web search", which appears to be what
we're doing.

Is there some other policy at work here that we need to obey?  Could
it be a regex/matching issue with the numbers '5.25' that immediately
follow the term 'Sony'?  Any guidance would be great.

Thx.


On Jul 12, 3:48 pm, AdWords API Advisor <[email protected]>
wrote:
> Hi,
>
> Information about trademark policies is available here:
>
>  http://adwords.google.com/support/aw/bin/static.py?hl=en&topic=28426&;...
>
> If the error has the isExemptable set to true than you can create an
> ExemptionRequest for the keyword that you can attach to the ADD
> operation:
>
>  http://code.google.com/apis/adwords/v2009/docs/reference/AdGroupCrite...
>
> Best,
> - Eric Koleda, AdWords API Team
>
> On Jul 11, 10:38 pm, ojak <[email protected]> wrote:
>
> > What causes a CriterionPolicyError for PolicyName 'trademark' and
> > where are the criteria documented that tell us what to avoid?
>
> > Thanks!
>
>

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