Hi Michelle,

Eric has explained "BoomUserList" and "UserVertical" match types on
http://groups.google.com/group/adwords-api/browse_thread/thread/48cfff3d9da108bb/a894976e490d6920?#a894976e490d6920,
please check it out and let me know if you have more questions.

Cheers,
Anash P. Oommen,
AdWords API Advisor.

On Aug 25, 10:08 pm, Michelle <[email protected]> wrote:
> I have been reading about the fact that we should just ignore the
> keyword "boomuserlist" when it appears in analytics, but it shows
> statistics and I am just wondering what it is?  Have we been paying
> for people to come to our site with keywords that don't match up?

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