Hi Eric,

  As to your answer 1, I suppose:
1. for "Search Share" of a keyword, an Ad with some URL served for
that keyword must exist.

2. If I have multiple URLs for multiple Ads, "Search Share" would be
calculated towards all those related URLs.

Is my understanding correct?

On Aug 27, 2:35 am, AdWords API Advisor <[email protected]>
wrote:
> Hi,
>
> To address your questions:
>
> 1) This is based off of the URLs used in the ads in your AdWords
> account.
>
> 2) That is my understanding, yes.
>
> Best,
> - Eric
>
> On Aug 25, 11:21 pm, xero <[email protected]> wrote:
>
> > Hi Eric,
>
> >   Thanks for the quick reply!
>
> >   According to your answers, I've the following further questions:
> > 1. "Search share is how often your web page was shown as an organic
> > search results for the keyword idea."
> > Where does the referred "your web page" come from? Settings in Adwords
> > MCC or parameters to TargetingIdeaService?
>
> > 2. I understand now that "ad share" and "search share" are historical
> > statistics, not estimates. Is it correct?
>
> > On Aug 26, 6:38 am, AdWords API Advisor <[email protected]>
> > wrote:
>
> > > Hi,
>
> > > To address your questions:
>
> > > 1) All of your ads that are served for that keyword are counted
> > > towards the ad share.  If you don't have any ads that target that
> > > keyword you can't have an ad share.
>
> > > 2) Search share is how often your web page was shown as an organic
> > > search results for the keyword idea.
>
> > > 3) EXTRACTED_FROM_WEBPAGE is not available for all keywords, but I
> > > don't have more information about under what circumstances it is.
>
> > > Best,
> > > - Eric Koleda, AdWords API Team
>
> > > On Aug 25, 1:31 am, xero <[email protected]> wrote:
>
> > > > Hi,
>
> > > >   I did some tests against v200909 TargetingIdeaService in Adwords API
> > > > production environment recently, and found that SEARCH_SHARE, AD_SHARE
> > > > and EXTRACTED_FROM_WEBPAGE are all empty.
>
> > > >   Here're a few questions:
> > > > 1. For AD_SHARE(Represents the percentage of the time that the
> > > > advertiser's ad (if applicable) was shown for queries associated with
> > > > the given keyword idea.):
> > > > Does that mean AD_SHARE is only available after I create an Ad
> > > > containing the keyword?
> > > > If yes, what will happen if I have 2 or more Ads containing the same
> > > > keywords?
>
> > > > 2. For SEARCH_SHARE(Represents the percentage of the time that the
> > > > advertiser's webpage (if applicable) was shown for queries associated
> > > > with the given keyword idea):
> > > > Does that mean SEARCH_SHARE is only available after I create an Ad
> > > > containing the keyword?
> > > > If yes, what will happen if I have 2 or more Ads containing the same
> > > > keywords?
>
> > > > 3. For EXTRACTED_FROM_WEBPAGE(Represents the webpage from which this
> > > > keyword idea was extracted (if applicable.)):
> > > > I've retrieved 800 keyword ideas for a seed keyword list. For each
> > > > keyword, EXTRACTED_FROM_WEBPAGE is requested. But none of them have
> > > > some real value for attribute EXTRACTED_FROM_WEBPAGE. Is that normal?

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