Hi Ewout,

Thank you for reaching out to us.

You can create and target audiences and audience segments to reach users based 
on who they are, their interests and habits, what they are actively 
researching, or how they've interacted with your business.You may check this 
documentation for overview of Audience management.

Moving forward, you may refer to this documentation for creating audiences and 
this documentation for targeting audiences.

Best regards,

Heidi
Google Ads API Team
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Also find us on our blog:
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