Hi Nelson,

Thank you for reaching us out. I am Sherwin from Google Ads API support team. I 
hope that you are doing well today.

Moving forward to your concerns:

Does the "search keyword" UI column correspond to 
ad_group_criterion.keyword.text? --> In Google Ads API, if you are looking at 
the Keyword report in the UI, the corresponding report to use is the Keyword 
view. Furthermore, the ad_group_criterion.keyword.text is the text of the 
keyword (at most 80 characters and 10 words).
Does the "quality score" UI column correspond to the 
ad_group_criterion.quality_info.quality_score field 
(https://developers.google.com/google-ads/api/reference/rpc/v12/AdGroupCriterion.QualityInfo?hl=en)?
 --> In Google Ads API, quality score is divided into 3 kinds of metrics, 
metrics.historical_creative_quality_score, 
metrics.historical_landing_page_quality_score and 
metrics.historical_quality_score. The 
ad_group_criterion.quality_info.creative_quality_score is the performance of 
the ad compared to other advertisers.
Does the "landing page exp." UI column correspond to 
ad_group_criterion.quality_info.post_click_quality_score? --> For this one, the 
ad_group_criterion.quality_info.post_click_quality_score is the quality score 
of the landing page.
Does the "exp. CTR " correspond to 
ad_group_criterion.quality_info.search_predicted_ctr? --> Lastly, the 
ad_group_criterion.quality_info.search_predicted_ctr is the click-through rate 
compared to that of other advertisers.


For us to help you more on mapping the said columns, could you please provide 
us the non-cropped and non-redacted full screenshot of the UI report that you 
are trying to fetch in the API? You can provide it via Reply privately to the 
author option. If this option is not available, then send it instead on this 
email address [email protected].

Kind regards,

Sherwin Vincent
Google Ads API Team
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