Hi guys.

I'm trying to reproduce the following Google Ads UI report.

[image: mobile.png]

In theory, as far as I understand, this report can be reproduced with the 
landing_page_view. Please, correct me if I am wrong here, because this is 
my assumption.

Unfortunately, I was not yet able to fully reproduce this UI (with Google 
Ads API v12) with the following query

SELECT
landing_page_view.unexpanded_final_url,
campaign.name,
campaign.status,
ad_group.name,
ad_group.status,
metrics.speed_score,
metrics.mobile_friendly_clicks_percentage,
metrics.clicks,
metrics.impressions,
metrics.ctr
FROM landing_page_view
WHERE
segments.date BETWEEN '2022-10-01' AND '2022-11-12'
AND
campaign.status = ENABLED
AND
ad_group.status = ENABLED

I get *7491* rows, which are the same number of rows I find in the UI 
report (see the screenshot). However, after having compared the 2 data 
frames (I'm using pandas), it seems that there are *33* rows returned by 
the API that are not found in the UI report, and I can't really explain why.

So, here are my questions

*1. Why is there a difference between the API and UI reports/data?* 

*2. What does the API do that the UI doesn't and vice-versa (for this 
specific report)? *

*3. What should I change in my query in order to reproduce exactly the UI 
report above?*

The only advice given in the Google Ads API documentation 
<https://developers.google.com/google-ads/api/docs/reporting/uireports> 
that I found regarding possible differences is that the UI implicitly 
filters REMOVED campaigns and so we should also ignore them, but, as you 
can see above, I am only selecting ENABLED campaigns, so this is not the 
problem.

Note: if I use an older GAD API version (specifically, v11), I get even 
more different results, with the same query. I get many fewer rows. *Why is 
that?*

Thanks for all the help.

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  • Wh... Nelson Brochado
    • ... Nelson Brochado
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        • ... Nelson Brochado
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            • ... Nelson Brochado
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