Hi Nelson,

This is Carmela from the Google Ads API support team as well. Thank you for 
getting back to us.

Moving forward, kindly note that Google Ads API does have criteria. You may 
check this API documentation as it contains the criteria available in the 
Google Ads API. As per this document, it states here that the Google Ads API 
currently supports several targeting options at the campaign and ad group 
level. Depending on the criteria type, you can use the Google Ads API to: 
"Target or exclude criteria at the campaign or ad group level", "Set absolute 
bids for specific criteria at the ad group level" and "Modify bids for criteria 
at the campaign or ad group level.". In addition, you may also check this guide 
which is specifically about Ad Group Level Target Overrides. I also suggest 
referring to this document for more information about URLs.

Furthermore, as for this "However, this does state or confirm that, if an ad X 
is served because of some keyword Y, Y's final URLs will replace X's final 
URLs. I don't actually understand why we would define the final URLs at the 
keyword-level, but, like you suggested, I think I should ask this question to 
the Google Ads team.", yes. I would also suggest reaching out to the Product 
team via this link as they are better equipped to provide insights to this.

Let us know if you have further concerns.

Regards,

Carmela
Google Ads API Team
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