Hi there,

Thanks for reaching out to the Google Ads API Forum.

I can see that you are trying to use service account authentication to access 
Google Ads API and encountered an NOT_ADS_USER error. The NOT_ADS_USER error is 
encountered when the service account has not been correctly linked to the 
Google Ads account via the OAuth2 assertion flow. Please take note that the 
email address you may have used to generate the credentials should have access 
or be associated with Google Ads accounts.

In order to connect to Google Ads API using a Google service account, you will 
need a Google Workspace domain since it is a prerequisite for using service 
accounts. Also, you may double check if you already followed all the mentioned 
requirements:

The service account that you created needs to be granted domain wide delegation 
access by a super administrator for the domain.
Using a Google Ads user with permissions on the Google Ads account you want to 
access.
Make sure that you have your own domain registered with Google Workspace.
Service account will have the ability to impersonate any user in the domain


You may refer to this API documentation that discusses how to access the Google 
Ads API with service accounts.

However, kindly note that, we strongly recommend using OAuth2 installed app or 
web flows instead of service accounts unless you need domain-specific features 
(for example, impersonation). OAuth2 installed application and web flows 
require user interaction only once, when access to the account is granted. You 
need to implement the code set up on your end to make calls using service 
accounts.

In addition, you can refer to this guide for generating a refresh token using 
the client library. And the OAuth 2.0 Playground to generate refresh token and 
access token using REST. This Youtube video is very useful in understanding the 
process. For more information, you may refer to this page.

Regards,

Yasar
Google Ads API Team
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