Re-posting the last inquiry (
https://groups.google.com/g/adwords-api/c/idYU4I9HpFw) from the forum as it 
wasn't routed to our support queue.

Regards,
Google Ads API Team
On Wednesday, March 29, 2023 at 2:57:06 AM UTC+8 
[email protected] wrote:

> Hello, We've recently built an API from our data warehouse directly into 
> Google Ads to create and routinely update custom audience lists. We're 
> experiencing some issues that I'm hoping you all can help us with. For some 
> more context, we're importing the lists using 3 Identifiers, Email, Phone, 
> and Address. 
>
> We're uploading the full list twice a month. We were originally importing 
> only new, incremental names daily, but the incremental names were often 
> very small (5-20 per list, per day), and therefore were getting ignored by 
> Google and not impacting the list sizes.
>
>    1. The lists are taking between 4 - 5 days to fully load. This seems 
>    abnormal. Our list sizes range from 40k to 400k and there was no 
>    discernible difference in time to fully load. Does this seem appropriate?
>    2. Our match rates are incredibly small. We are seeing match rates 
>    between 26%-32%
>    3. We are uploading the full list each time, as "Add New" not "Replace". 
>    Are we going to be able to use our already populated lists during the 
>    populating period, will the ads still run? Or since we're adding the 
>    full list again, will our ads be paused as the new list has to run 
>    against the old list to ensure no duplication is going on?
>    
> We're also not seeing these audiences generate impressions, despite having 
> 10k-20k users and no restrictions on the advertising side.
> Thank you
>

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