Re-posting the last inquiry ( https://groups.google.com/g/adwords-api/c/YBn-Ppjc528) from the forum as it wasn't routed to our support queue.
Regards, Google Ads API Team On Monday, June 19, 2023 at 10:03:36 PM UTC+8 [email protected] wrote: > Hi, > > I've been reading up as much as possible on the API over the last week and > I think I've hit the point where I need to get some confirmation from > people who know more than I do! > > *Firstly, our setup.* > We're a standard ecommerce site: payments can be made online or offline > via our sales team. We have lead forms on the website and certain actions > like abandoned carts and failed online payments are picked up as *leads* > by the sales team. > We have tracking set up AdWords, but we know we're missing some > enhancement data and wbraid traffic for a start. We do currently capture > GCLIDs through all our forms/checkout processes to feed into the CRM. > > *The Challenge* > I'm looking to tweak and optimise for each conversion goal (largely by > making sure as many as possible are "enhanced"). Implementation isn't an > issue (I've got a PHP app to bridge between our CRM and Google's API), the > problem is mostly understanding which of the APIs endpoints is most > appropriate to use. > > *Online Purchases* > I currently have a conversion on the checkout success/thank page (source: > website, status: enhanced) for completed payments > Is this the best solution? If the tag doesn't fire (is blocked/fails) then > I'm going to under-track this. Therefore I plan to have a secondary goal > that uses the CRM as a the source and pass through conversions into AdWords > via API for comparison... > > *Question 1)* Is this best best option for doing this? I can upload a > conversion, upload an adjustment, upload and enhancement and upload with > identifiers! Which operation or combination of operations will give the > best result [assume that I have the GCLID, user agent and any other > tracking data to hand]. > > *Online Lead > Offline Purchase (Completion)* > For all our web form leads, abandoned carts, failed online payments our > sales team will look to get the purchase completed offline. Currently I > believe we should: > > 1. Use *Submit Lead Form (SLF) *for the website with Enhanced > Conversions turned on (all of these leads have a compulsory email address > field so we can enhance these via the tag). > 2. Use *Qualified Lead (QL) *when the sales team contact the lead. > 3. Use *Converted Lead (CL) *when the sales team complete a purchase. > > QL/CL use the other enhancement methods, but I'm unsure what the most > appropriate methods are for maximum attribution/data. > I'm then struggling to understand the next steps based on these endpoints: > > https://developers.google.com/google-ads/api/samples/upload-offline-conversion > > https://developers.google.com/google-ads/api/samples/upload-conversion-with-identifiers > > https://developers.google.com/google-ads/api/samples/upload-conversion-enhancement > > https://developers.google.com/google-ads/api/samples/upload-conversion-adjustment > > *Question 2) *Similar to question 1... > Do I upload with identifiers? > Do I upload the offline conversion and then enhance it? > Do I upload the offline conversion and then adjust it? > Something other combination of the above? > > *Question 3)* Taking a lead source such as "Submit enquiry form" as an > example. If we receive a lead and generate revenue from it I assume I > should report revenue gained to each of the SLF, QL and CL goals and then > Google Ads will sort out the attribution? I don't quite see how Google can > connect the Lead Form submission and QL/CL... but I guess that's part of > Google's magic! ;-) > > Many thanks for your advice in advance, I hope this is clear enough for > some guidance. I'll get back to any questions you may have asap. :) > > (Phone calls I'm saving for another day - I think that's an easier one for > me to sort out.) > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/76c49961-03b2-408b-a1c5-8305c5e33d54n%40googlegroups.com.
