Hi,
We are trying to pass offline conversions from our home made CRM to Google
Ads.
Please, let me know if the following two approaches make sense:
For both the approaches:
when the user clicks on an add, we save the GLID in our Database.
Event/Conversion is already created in the Google Ads management interface.
Let’s call this conversion “test_conversion”
The event type is “webpage” - by this I mean that our sales manager visits
this web-page to confirm that “deal has been closed”
1)
use gtag script to pass the gclid with the following format
gtag('event', 'test_conversion', {
'send_to': 'YOUR_AW_CONVERSION_ID/YOUR_AW_CONVERSION_LABEL',
'value': 1.0,
'gclid': 'YOUR_GCLID_VALUE' // Include the actual GCLID value here
});
Is it possible to like that? Or passing GCLID inside the gtag is not
allowed?
2)
we use google ads API to pass information about a conversion.
I am trying to follow this manual
https://developers.google.com/google-ads/api/docs/conversions/overview
, but I can’t find exact method that we should use in order to pass
information about event that took from from our CRM to google Ads. Can you
point me to the correct method for that?
Thank you!
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