Hi,
Thanks for your response! I noticed that in your reply, you're treating conversions and leads as the same thing. However, I believe there's a distinction: conversions refer to those who have actually purchased the product, while leads are those who have shown interest and are willing to buy the product. How can we use the same metric key for both conversions and leads? Could you clarify this for me? On Tuesday, June 11, 2024 at 4:50:42 PM UTC+5:30 Google Ads API Forum Advisor wrote: > Hi, > > Yes, you can consider conversion value as revenue in Google Ads. To > calculate your revenue, multiply your conversions by your average revenue > per conversion. For example, 30 conversions x $50 per conversion = a total > revenue of $1500. I would recommend you refer to this help center article > on How to estimate conversion value > <https://support.google.com/google-ads/answer/2796446?hl=en&sjid=5573699918020410507-AP> > for > more information. > > To get metrics for leads, you can use metrics.conversions > <https://developers.google.com/google-ads/api/fields/v16/metrics#metrics.conversions> > > and metrics.cost_per_conversion > <https://developers.google.com/google-ads/api/fields/v16/metrics#metrics.cost_per_conversion> > > to obtain metrics for cost per lead. > > I hope this clarifies. Let us know if you have any other questions. > > > This message is in relation to case > "ref:!00D1U01174p.!5004Q02nqkUS:ref" (ADR-00192758) > > Thanks, > > [image: Google Logo] Google Ads API Team > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/e2d9d1db-ad59-444e-89f5-6b63974861bbn%40googlegroups.com.
