My question is, how could the list sizes be so different for Display and Search. I understand some level of variation, but clearly there is either a bug with Customer Match for Search campaigns, or an additional requirement with Customer Match that only applies to Search campaigns that is not documented somewhere (me and my team have been over the requirements and triple-checked and tested all our API calls and we are doing everything correctly).
Can you help us identify why our lists are populating almost 10K users for Display Campaigns but 0 for Search? Thanks, John Joe On Tuesday, August 6, 2024 at 1:26:29 AM UTC-5 Google Ads API Forum Advisor wrote: > Hi, > > Thank you for reaching out to the Google Ads API support team. > > Please note that before attempting to validate your match rate, ensure > that your upload job has completed. Your match rate might be lower than > expected for a number of reasons, including: > > - The data was not hashed before it was uploaded. > - The data was not correctly formatted before it was hashed. > - You are comparing against match rates in a different system. > > It's possible for an advertiser to reach anywhere from 1% to 99% of their > list, based on how active their users are on Google Search, Gmail, or > YouTube. For a more detailed guide on troubleshooting low match rates, > visit the Help Center > <https://support.google.com/google-ads/answer/7474166>. > > Note that list size and match rate reflect different values. Match rate > counts all users with a Google account even if they are not actually able > to be reached with the Customer Match list. List size counts active > <https://support.google.com/google-ads/answer/7474166?#zippy=%2Ctroubleshoot-low-traffic> > users > that matched a Google account and are able to be reached by Ads > personalization. Let us know if you have any further queries. > > > This message is in relation to case > "ref:!00D1U01174p.!5004Q02vEaBp:ref" (ADR-00261069) > > Thanks, > > [image: Google Logo] Google Ads API Team > > > > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/b2f1d3cc-ee0a-4ad2-a42e-cbc850d2a5b7n%40googlegroups.com.
