Amit:
Understanding the Discrepancy
Device Count:
API shows 86 Alcatel devices with Android OS.
UI shows only 2 Alcatel devices.
Device Names:
API shows names like "4034e" and "5010G".
UI shows names like "PIXI 4 (4034E)" and "Pixi 4 5.0 (5010G)".
The Core Issue:
The fundamental issue is that the mobile_device_constant resource in the API
provides a comprehensive list of all known mobile devices that Google Ads could
potentially target. The Google Ads UI, on the other hand, likely filters this
list down to devices that are currently relevant and actively receiving traffic
for ad targeting in the specific account or campaign context the user is
viewing.
Why the Discrepancy Exists:
API is a Master List: The mobile_device_constant resource is essentially a
database of all device models. It doesn't reflect live campaign performance or
current targeting trends.
UI is Contextual: The UI likely uses dynamic filtering based on factors like:
Recent Traffic: Only showing devices that have generated impressions or clicks
recently.
Market Relevance: Some devices might be outdated or not commonly used in the
target location.
Campaign Settings: Specific campaign settings (e.g., geographic targeting)
could further filter the list.
UI is Simplified: Google ads UI presents a simplified version of the master
list to not overwhelm the user with irrelevant devices.
Device Name Differences:
The name differences are also likely due to the UI adding
marketing/user-friendly names ("PIXI 4") for better readability, while the API
might use the device's model identifiers ("4034e").
mobile_device_constant resource is a catalog of all possible mobile devices,
not a list of devices currently being targeted or receiving traffic in their
account.
The Google Ads UI dynamically filters the master device list based on several
factors to show only the most relevant devices for a particular
account/campaign.
The API uses technical model identifiers, while the UI may use more
user-friendly names for clarity. The name retrieved from the API should be
treated as an identifier for targeting purposes.
This message is in relation to case "ref:!00D1U01174p.!5004Q02vGp5n:ref"
(ADR-00278830)
Thanks,
Bob Hancock
Google Ads API Team
Feedback
How was our support today?
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