Hi,

Thank you for reaching out to the Google Ads API support team.

Yes, it is possible to set bids at the product level by using a Shopping 
Listing Group. I would suggest you to follow the code example in this section, 
and set the "product_item_id" field on the ListingDimensionInfo to be the offer 
ID of the product you want to target. You can use this sample python code as 
per your requirement. That way you can set the bid on the ad group criterion 
that contains the listing dimension. There are some caveats to this approach, 
however. First, ad groups can only contain 20,000 criterion, so if the user has 
more than 20k products you need to create multiple ad groups to contain each 
individual products. Second, bidding on products individually goes against the 
intent of product listing groups, where it's recommended that users group their 
products together and set bids on the groups. Also, I would suggest you to 
refer to the documentation on how to set the bids at the campaign, ad_group and 
ad_group_criterion level using the Google Ads API.
This message is in relation to case "ref:!00D1U01174p.!5004Q02vH0EM:ref" 
(ADR-00287141)

Thanks,

Google Ads API Team


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