Hi,

Thank you for reaching out to the Google Ads API support team.

After creating a new conversion action, you need to wait 4-6 hours before 
uploading conversions for that conversion action. If you upload conversions 
during the first 4-6 hours, it might take 2 days for those conversions to 
appear on your reports.​ ​I would recommend you to refer to this help center 
article for more detailed information. If you are trying to upload the 
conversions using the Google Ads API, then you will encounter a 
TOO_RECENT_CONVERSION_ACTION error. You need to wait at least 6 hours after the 
action is created before retrying the failed conversions. I would recommend you 
to refer to this guide for more information. However, if you are trying to 
upload the conversions to the old conversion action ID which was already 
created, then you don't need to wait instead you can upload the conversions 
immediately after the click occurs.


Thanks,

Google Ads API Team


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[2025-03-10 02:33:23Z GMT] This message is in relation to case 
"ref:!00D1U01174p.!5004Q02vH7Nz:ref" (ADR-00292479)

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