Thank you for your response here. We will look through our logs and get back to 
you on Monday after working with our dev team with complete API logs so we can 
continue investigate this.

Thank you,
Emilia

From: Google Ads API and AdWords API Forum <[email protected]>
Date: Wednesday, March 12, 2025 at 4:10 PM
To: Google Ads API and AdWords API Forum <[email protected]>
Subject: Re: Low Match Rate - Customer Match
External message, be mindful when clicking links or attachments

Hi,

I would recommend you to check these 
FAQs<https://urldefense.com/v3/__https:/support.google.com/google-ads/answer/14310715__;!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_Fzj8oxH$>
 and updates to consent 
mode<https://urldefense.com/v3/__https:/support.google.com/tagmanager/answer/13695607__;!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_JK8Q4-j$>
 for more details. This might also be one of the reasons for the low match rate 
for the uploaded customer match list. I would recommend you to refer to this  
Help 
Center<https://urldefense.com/v3/__https:/support.google.com/google-ads/answer/7474166__;!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_Bacq23X$>
 for a more detailed guide on troubleshooting low match rates. Additionally, 
you can refer to the Troubleshoot customer list issues 
guide<https://urldefense.com/v3/__https:/developers.google.com/google-ads/api/docs/remarketing/audience-segments/customer-match/troubleshoot?Concierge__enable_concierge=false__;!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_IqeEz1y$>
 to help you troubleshoot low match rates and common errors that might come up 
in your Customer Match integration.

In order to assist you further, kindly provide the complete API logs 
(request<https://urldefense.com/v3/__https:/developers.google.com/google-ads/api/docs/concepts/field-service*request__;Iw!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_PY-J4DE$>
 and 
response<https://urldefense.com/v3/__https:/developers.google.com/google-ads/api/docs/concepts/field-service*response__;Iw!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_KAx9vYm$>
 logs with 
request-id<https://urldefense.com/v3/__https:/developers.google.com/google-ads/api/docs/concepts/call-structure*request-id__;Iw!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_O0kQUht$>
 and request 
header<https://urldefense.com/v3/__https:/developers.google.com/google-ads/api/docs/concepts/call-structure*request_headers__;Iw!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_EhN4o3F$>)
 generated at your end when uploading the customer match list via the API so 
that we can validate the Ad User Data and Ad Personalization Consent status 
fields.

If you are using a client library and haven't enabled the logging yet, I would 
request that you enable logging for the specific client library that you are 
using. You can refer to the guides 
Java<https://urldefense.com/v3/__https:/developers.google.com/google-ads/api/docs/client-libs/java/logging__;!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_KWOE4UA$>,
 
.Net<https://urldefense.com/v3/__https:/developers.google.com/google-ads/api/docs/client-libs/dotnet/logging__;!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_Ed8xH01$>,
 
PHP<https://urldefense.com/v3/__https:/developers.google.com/google-ads/api/docs/client-libs/php/logging__;!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_PhoJcvs$>,
 
Python<https://urldefense.com/v3/__https:/developers.google.com/google-ads/api/docs/client-libs/python/logging__;!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_PSL0mVy$>,
 
Ruby<https://urldefense.com/v3/__https:/developers.google.com/google-ads/api/docs/client-libs/ruby/logging__;!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_FLFyRfS$>
 or 
Perl<https://urldefense.com/v3/__https:/developers.google.com/google-ads/api/docs/client-libs/perl/logging__;!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_EcKgTzM$>
 to enable logging at your end. For REST interface requests, you can enable 
logging via the curl command by using the -i flag.

You can send the details via Reply privately to the author option, or direct 
private reply to this email.



Thanks,

The Google Ads API Team.

On Wednesday, March 12, 2025 at 9:49:51 PM UTC+5:30 [email protected] wrote:
Hi Google Ads API,

We are using Google Ads API to send our customer lists from Salesforce Data 
Cloud application. We just need someone from your team to review logs on Google 
Ads API side what values are coming through for Ad User Data and Ad 
Personalization Consent status fleds? We are suspecting that if the value is 
incorrect, that is impacting our low match rates? Please advice us who on 
Google Ads API side can support us with reviewing logs and confirm back to us?

Thank you,
Emilia
On Wednesday, March 12, 2025 at 7:10:58 AM UTC-7 Google Ads API and AdWords API 
Forum wrote:

Hi,



Thank you for contacting the Google Ads API support team.



As you have mentioned that you are using the Salesforce Data Cloud application 
in order to upload audience segments via the Google Ads API, I would recommend 
you to contact the Salesforce Data Cloud application support team as they are 
better equipped to address your concerns. This is because the logs that would 
have been generated while uploading the audience segments should be accessible 
by the Salesforce Data Cloud application support team. Based on those logs, the 
support team can confirm what value of consent was uploaded. Please note that 
our team only provides support for Google Ads 
API<https://urldefense.com/v3/__https:/developers.google.com/google-ads/api/docs/start__;!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_AehQjw-$>
 related concerns and technical implementations. As you are not directly using 
the Google Ads API, your concern is out of scope for our team.



With respect to your query “We are uncertain if a True/False value would 
suffice or if the value needed to be 1 or 0. OR does the value need to be 
GRANTED.”, the answer is that the value should be GRANTED.



Thanks,

Google Ads API Team



On Wednesday, March 12, 2025 at 11:36:36 AM UTC+5:30 [email protected] wrote:
We are having issues with audience segments we are sending over from Salesforce 
Data Cloud application via API. The segment size in source system are all well 
above 10k+ but when they appear in Google Ads, majority shows under 100 matched 
people.
We read up on the Ad User Data and Ad Personalization Consent status here: 
https://support.google.com/google-ads/answer/14546648?hl=en<https://urldefense.com/v3/__https:/support.google.com/google-ads/answer/14546648?hl=en__;!!HrbR-XT-OQ!TCn4Fp4dACnAjVtjhK0dWkNQ7VNhMQG10q70HwY4E1AKO6UOpLnzmnFShlKoEYcrLqwROKFvUtzYFj-C_A1VVuDn$>
 and your documentation explicitly states that both of those fields need to be 
set to ‘GRANTED’ in order to convey consent. For these segment ids: 8958423270, 
8971324011, 8974875564, can you confirm to us what values are coming through 
from Data Cloud to Google Ads for Ad User Data and Ad Personalization Consent 
status? We are uncertain if a True/False value would suffice or if the value 
needed to be 1 or 0. OR does the value need to be GRANTED. This is not clear in 
any documentation and it is difficult for us to identify if our low match rate 
is a result of the values we are sending in these fields that don’t align with 
what Google can ingest.
Thanks,


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