Hi,


Thank you for contacting the Google Ads API support team. 


Yes, your understanding is correct. As per the *campaign resource* 
<https://developers.google.com/google-ads/api/fields/v19/campaign> 
document, 

*metrics.unique_users* 
<https://developers.google.com/google-ads/api/fields/v19/campaign#metrics.unique_users:~:text=The%20number%20of%20unique%20users%20who%20saw%20your%20ad%20during%20the%20requested%20time%20period.%20This%20metric%20cannot%20be%20aggregated%2C%20and%20can%20only%20be%20requested%20for%20date%20ranges%20of%2092%20days%20or%20less.%20This%20metric%20is%20available%20for%20following%20campaign%20types%20%2D%20Display%2C%20Video%2C%20Discovery%20and%20App.>
 
returns the number of unique users who saw your ad during the requested 
time period. This metric cannot be aggregated, and can only be requested 
for date ranges of 92 days or less. This metric is available for following 
campaign types - Display, Video, Discovery and App.


Also, *metrics.average_impression_frequency_per_user* 
<https://developers.google.com/google-ads/api/fields/v19/campaign#metrics.average_impression_frequency_per_user:~:text=The%20average%20number%20of%20times%20a%20unique%20user%20saw%20your%20ad%20during%20the%20requested%20time%20period.%20This%20metric%20cannot%20be%20aggregated%2C%20and%20can%20only%20be%20requested%20for%20date%20ranges%20of%2092%20days%20or%20less.%20This%20metric%20is%20available%20for%20following%20campaign%20types%20%2D%20Display%2C%20Video%2C%20Discovery%20and%20App.>
 
returns the average number of times a unique user saw your ad during the 
requested time period. This metric cannot be aggregated, and can only be 
requested for date ranges of 92 days or less. This metric is available for 
following campaign types - Display, Video, Discovery and App.


I hope this clarifies your query. Feel free to reach out for any further 
concerns/ queries.


Thanks,

Google Ads API Team
On Friday, March 14, 2025 at 11:37:32 AM UTC+5:30 [email protected] wrote:

> Hi,
>
> I am fetching metrics.unique_users and 
> metrics.average_impression_frequency_per_user from the campaign resource. 
> It seems as if I cannot get data further back than 90 days. Is that the 
> limit?
>
> Best regards
> Carina
>

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