Hi Google Ads API Support Team,
We are encountering an issue when uploading website-related conversions via
the uploadClickConversions method of the Google Ads API.
*Our Setup:*
- We have a Google Ads conversion action with the source set to "Import
from clicks" (conversion action ID:
customers/2887417164/conversionActions/7095316991).
- We are attempting to send conversion data that includes
userIdentifiers for enhanced matching, but we *do not always have the
gclid* available for these specific events.
- The account-level setting for *"Enhanced Conversions for Leads" is
explicitly turned OFF* in our Google Ads account.
*The Problem:*
When we include userIdentifiers in our ClickConversion payload (without a
gclid), we receive the following error:
JSON
{ "partialFailureError": { "code": 3, "message": "Make sure you've turned
on enhanced conversions for leads in conversion settings and try again. You
can check your setting by querying
conversion_tracking_setting.enhanced_conversions_for_leads_enabled on
Customer., at conversions[0].user_identifiers", // ... (rest of the error
details) } }
However, when we remove the userIdentifiers from the payload, we receive an
error indicating that the gclid is required:
JSON
{ "partialFailureError": { "code": 3, "message": "The required field was
not present., at conversions[0].gclid", // ... (rest of the error details)
} }
*Our Question:*
We need to send conversions with userIdentifiers via the API to our "Import
from clicks" conversion action in scenarios where the gclid is not
available, *without being forced to enable the account-level "Enhanced
Conversions for Leads" setting.*
Is this a supported use case? If so, what is the correct configuration or
payload structure to achieve this? We have enabled enhanced conversions at
the conversion action level itself ("Managed through API").
Could you please advise on how to resolve this issue and successfully
upload conversions with userIdentifiers (for general enhanced matching)
without the "Enhanced Conversions for Leads" account setting being required?
Here is our request payload:
{
"conversions": [
{
"cartData": {
"items": [
{
"productId": "4200X-player",
"quantity": 1
}
]
},
"conversionEnvironment": "WEB",
"conversionAction":
"customers/2887417164/conversionActions/7095316991",
"conversionDateTime": "2025-03-24 23:10:43+08:00",
"consent": {
"adUserData": "GRANTED"
},
"conversionValue": "2",
"currencyCode": "USD",
"orderId": "100",
"userIdentifiers": [
{
"userIdentifierSource": 2,
"hashedEmail":
"465266d3d6e16e3e0107e66b12776fd0d98a59b102bedbff6e2a2d8cdc64d02c"
}
]
}
],
"partialFailure": true
}
Thank you for your time and assistance.
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