Hi,
Please be informed that I have removed your previous response from the forums
as it contains the PII information.
Kindly note that metrics should not be compared between the campaign level and
the demographic level, as the same campaign-level metrics you're trying to
retrieve are not available at the ad group, ad, or demographic levels.
Demographic-level data is accessible only for SMART campaigns and can be
retrieved using the 'age_range_view ' and 'gender_view ' reports through the
Google Ads API. You can use the following GAQL queries based on your specific
requirement:
SELECT ad_group_criterion.age_range.type, campaign.name, ad_group.name,
ad_group_criterion.system_serving_status, ad_group_criterion.bid_modifier,
metrics.clicks,
metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros,
campaign.advertising_channel_type FROM age_range_view WHERE segments.date
DURING LAST_7_DAYS
SELECT ad_group_criterion.gender.type, campaign.name, ad_group.name,
ad_group_criterion.system_serving_status,
ad_group_criterion.bid_modifier, metrics.clicks, metrics.impressions,
metrics.ctr, metrics.average_cpc, metrics.cost_micros,
campaign.advertising_channel_type FROM gender_view WHERE segments.date DURING
LAST_7_DAYS
Note that if you are getting metrics as zero then it indicates that particular
age range and gender view level metrics are not available for that filtered
date. The above queries will fetch only the data from the SMART campaigns.
Additionally, I would suggest you to refer to the Age and Gender documentation
for more detailed information.
For the PMax campaigns, it supports only these criteria which includes the
age_range and these don't support gender criteria. Firstly, you need to have
the criteria created at the campaign level using the campaignCriteria method.
Then you can retrieve the same criteria using the campaign_criterion report
from the Google Ads API. You can find the sample GAQL query for retrieving the
age_range which are created at the campaign level:
SELECT campaign_criterion.criterion_id, campaign.id, campaign_criterion.type,
campaign_criterion.age_range.type,
campaign.advertising_channel_type FROM campaign_criterion WHERE
campaign.advertising_channel_type = 'PERFORMANCE_MAX' AND
campaign_criterion.type IN ('AGE_RANGE')
I hope this clarifies.
Thanks,
Google Ads API Team
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[2025-07-01 05:46:44Z GMT] This message is in relation to case
"ref:!00D1U01174p.!500Ht01rgfrw:ref" (ADR-00316499)
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