Hi,

Thank you for reaching out to the Google Ads API support team.

I would like to inform you that it is not possible to retrieve Unique Users 
and the Avg. impr. freq./user from the ad_group 
<https://developers.google.com/google-ads/api/fields/v20/ad_group> report 
as per the documentation of the Google Ads API 
<https://developers.google.com/google-ads/api/docs/start>. Also, currently 
there are no alternative methods to retrieve these details via the API.

I hope this helps! Feel free to get back to us in case of any further 
queries.

Thanks & Regards,
Google Ads API support team.

On Monday, June 30, 2025 at 4:34:01 PM UTC+5:30 sl...@appbroda.com wrote:

> Hi
>
> The column Unique Users or Avg. Imp. Freq. /User for Ad Groups can be 
> accessible for Ad Groups via the UI but is only supported on the Campaign 
> level on the API.
>
> The documentation also does not mention the column for Ad Group.
> Since the data exists on the UI. I was wondering if there is a way to 
> fetch the same column on the Ad Group level somehow.
>
> Regards
>
>
>

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